Consumer spending during the holiday season makes up a significant percent of the annual sales for most retail, restaurant and service related industries - up to 40 percent!Whether you're an online store or brick-and-mortar shop, there should be an upswing in sales as Thanksgiving nears. The National Retail Federation [NRF] projects more than $600 billion in retail sales for the holiday season, a 4.1% increase. Businesses that prepare by making strategic investments are poised to capitalize on increased consumer spending and maximize profits.
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