Merchant Cash Advance Blog

When one decides to go out to dinner good tasting, quality food is only part of the experience. Potential customers' start by searching online for nearby restaurants. This is their first glimpse of your business. Having a website that is visually pleasing with intuitive navigation, an accessible menu and contact information can ensure this is where the positive experience begins. The moment a customer calls to make a reservation or walks through the doors, your staff begins to shape the experience.

The summer months can be very profitable for restaurants in popular tourist locations and somewhat difficult for those located in less frequented areas.  The ability to increase restaurant revenue during the summer can give you the cushion to survive the slow winter months and the additional cash flow needed to move your business forward.  An investment in your menu is the first step in building your summer restaurant strategy.

Restaurant owners need to continuously come up with new ideas to drive revenue and keep their establishment relevant. This, along with a multitude of other tasks, comes along with actually running the business. Utilizing technology and well-planned events, you can turn your location into a hub for your target audience. Here are a few ways you can attract new customers and increase revenue.

Is your restaurant ready for football season? When the leaves begin to fall and the first hint of cool air rushes in, you know it’s time for football. Small Business owners in the restaurant industry thrive by playing on the seasons. According to TV by the numbers, 64% of Americans watch NFL football, a large number that does not include the legions of college football fans around the country. ESPN is in the midst of a study to show how many people are choosing to view games outside of the home. Preliminary numbers show that 10-20% of American viewers watch at bars, restaurants and gyms. With these numbers being so large and continually increasing it’s an important customer base to cater to. Drawing in football fans can actually be quite easy, but there is a cost involved. Proper investments can bring considerable profits during the season and add to your regular customer base even when it ends.

The 4th of July is a celebration of our nation’s independence and can be one of the more profitable holidays for restaurant owners.  Holiday’s can be a hit or miss proposition for the restaurant industry.  While some holidays may be busy, others can provide a significant slow down as potential patrons are spending time with family.  The competition for holiday business can be fierce, so it is imperative that you have a plan to maximize your revenue during this time.  There are some simple steps you can take to draw in customers and make this a very profitable time for your restaurant.