Merchant Cash Advance Blog

Seasonal marketing opportunities are especially important to small business owners in the specialty retail market.  Taking advantage of the warm weather, holidays and tourism should be top priority during the summer months.  We’ve scoured the internet to bring you these 7 examples to help spur your creativity.

In an increasingly digital retail landscape small business owners need to take advantage of ecommerce solutions to maintain a consistent revenue stream and continue to grow.  With large online retailers cornering the market specialty retail store owners need to make their products more easily available.  Even if you have a superior product, a prospective customer may purchase an inferior and possibly more expensive item instead due to the convenience of online shopping.  Ecommerce is a growing marketplace, expected to be up about 14% this year, yet 72% of small storefront businesses are not selling online. It may be overwhelming to think about setting up a website, adding ecommerce functionality, and learning to integrate social media and other online marketing tools, but there are many benefits to being one of the 28% of small businesses that are selling their products and services online

To achieve long-term success, specialty retailers have to utilize innovation and creativity when encouraging customers to purchase from their stores over the “big box” retailers. It takes a targeted and successful marketing campaign to convey your brand message and create a loyal customer base. You want people to think of your company first as providing the best quality and service for the product that they seek. It is easy for vendors who sell a wide array of different types of merchandise to attract customers with the allure of convenience. However, it is not easy to specialize when you have so many product lines in your offering. Customers do recognize this difference and will often times pay a higher price to visit a specialty store but have a better chance of finding exactly what they are looking for.

The clothing industry is largely contingent on seasons.  Making sure that your store is ready for the summer months is vital to success.  There are many different aspects of your store that you need to optimize for the warm weather that can help increase clothing store revenue.  Ensuring that you get these things done in a timely and efficient manner can make or break your season.

For small business owners it can be difficult to research and find ways to increase revenue.  In this article we’ve compiled some resources to help your specialty retail store compete and flourish.  Click on the headings to learn more about each topic.