Authenticity has become an important selling point in small business, especially among the younger generations. The ability of your brand to connect with its potential customers plays a pivotal role in gaining and maintaining their business. The digital world allows for a myriad of ways to do so. Here we outline how to display the authenticity of your small business brand.
Topics: small business owner
One of the least expensive ways to expand your retail store in a big way is to add an online shopping capability. Adding e-commerce to your store is a great way to reach customers you would have never been able to reach before and a great way to reconnect with a customer that you may have previously lost to an out of town move. Here are a few ways you can increase your retail sales through the use of e-commerce.
Happy hour can be a financial boon for those with a bar in their restaurant. Proper organization and promotion will largely determine the success of your happy hour. Menu items, days, times, and themes are all important ingredients as well. Here we breakdown how to maximize happy hour at your restaurant bar.
Starting and owning a small business can sometimes be a little nerve-wracking. There are so many unforeseen circumstances that can arise, good or bad. As a small business owner, it is important to know a few strong facts that can change the way you approach your day to day operations.