Merchant Cash Advance Blog

As things begin to open back up, again, the salon and beauty industry is starting to surge. While there was a bit of a drop in sales over the course of the pandemic, things are beginning to normalize a bit. With that being said, the industry relies heavily on being up to date on the latest trends. Here we look at several of the hottest salon and beauty trends for 2022.

Salons were hit particularly hard by the pandemic, and many are still trying to find ways to get previous customers back in the door and acquire new ones. Much of salon advertising is done by word of mouth, but in order for your business to grow, you need to invest time and money into marketing initiatives. Allocating a budget for these activities is a must to grow your business. Here we take a look at five smart ways your salon can invest in marketing.

Along with the warmer months comes a whole new set of beauty trends to look forward to. Many of these trends have spawned from the lockdown, while others have been building for a while and have true staying power. Here we take a look at several of the top beauty trends for the summer of 2021 and beyond.

Salons have suffered through some of the lengthiest closings of any industry over the course of the pandemic. Now that things have begun to open back up, salon owners need to focus their attention toward bringing in new customers and welcoming back former clients. Social media is an extremely effective channel for advertising your salon as visual posts tend to be top performers. Here we take a look at five social media post ideas for salon owners.

Last year was a tough one for small businesses to say the least. Service focused businesses such as salons were hit particularly hard due to government mandated shut downs and those that have survived are looking for ways to generate additional revenue to make up for it.