Merchant Cash Advance Blog

Salons were hit particularly hard by the pandemic, and many are still trying to find ways to get previous customers back in the door and acquire new ones. Much of salon advertising is done by word of mouth, but in order for your business to grow, you need to invest time and money into marketing initiatives. Allocating a budget for these activities is a must to grow your business. Here we take a look at five smart ways your salon can invest in marketing.

Along with the warmer months comes a whole new set of beauty trends to look forward to. Many of these trends have spawned from the lockdown, while others have been building for a while and have true staying power. Here we take a look at several of the top beauty trends for the summer of 2021 and beyond.

Salons have suffered through some of the lengthiest closings of any industry over the course of the pandemic. Now that things have begun to open back up, salon owners need to focus their attention toward bringing in new customers and welcoming back former clients. Social media is an extremely effective channel for advertising your salon as visual posts tend to be top performers. Here we take a look at five social media post ideas for salon owners.

Last year was a tough one for small businesses to say the least. Service focused businesses such as salons were hit particularly hard due to government mandated shut downs and those that have survived are looking for ways to generate additional revenue to make up for it.

The reopening of salons is highly anticipated and many salon owners are beginning to lay down plans to recommence business. Welcoming back your clients in five-star fashion is a great way to build loyalty and kickstart revenue. Here are three ways to welcome back your salon clients.