Cruelty-Free And Environmentally Friendly Salon Practices

Feb 15, 2019

Cruelty-Free And Environmentally Friendly Salon PracticesTaking responsibility for your salon’s impact on the environment is not only good for the planet, it can be great for business.  Many consumers seek out cruelty-free and environmentally friendly products and purchase them exclusively.  Making this kind of change can give you a leg up on the competition and a point of emphasis for your marketing campaigns.  Such a shift requires several steps.

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Topics: Salon and Day Spa

5 Salon Perks That Build Customer Loyalty

Jan 30, 2019

5 Salon Perks That Build Customer LoyaltyCustomer loyalty is the lifeblood of small businesses, especially those in the salon industry.  Establishing a strong customer base and maximizing the revenue obtained through repeat customers is essential to stay afloat and prosper in an ultra-competitive and ever-changing industry.  Building trust and a relationship with your customers takes work, and while your employees on the front lines are partly responsible for building these relationships, there are other ways to nurture them.  Here we explore 5 perks you can offer your salon clients to help build customer loyalty.

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Topics: Salon and Day Spa

How To Improve The Curb Appeal Of Your Small Business

Dec 5, 2018

How To Improve The Curb Appeal Of Your Small BusinessDrawing in more foot traffic is one of the top priorities of many small business owners.  Working on the curb appeal of your business can help to bring in potential customers and give off a great first impression of your company.  With online retailers and meal delivery services booming, it’s important that your in-store experience is top-notch.  Here are just a few ways you can spruce up your curb appeal.

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Topics: Salon and Day Spa, Restaurant, Retail

7 Ways To Create The Perfect Salon Atmosphere

Nov 26, 2018

7 Ways To Create The Perfect Salon AtmosphereWhen clients come to a salon they are paying just as much for the experience as they are for the services they are receiving.  This makes the atmosphere of your boutique an integral piece in drawing in and retaining customers.  Here we outline 7 ways to create the perfect salon atmosphere.

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Topics: Salon and Day Spa

5 Services That Increase Salon Revenue

Nov 14, 2018

5 Services That Increase Salon RevenueOne of the best ways to increase revenue for your salon business is to upsell additional services to your customers.  Offering new services may require hiring or training staff members, purchasing equipment and carrying new product lines.  While the initial investment may be significant, the revenue and exposure gained from offering these services is well worth the risk.  It also may be necessary in order for your salon to remain competitive.  Here are just a few services to consider offering at your salon today.

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Topics: Salon and Day Spa