Merchant Cash Advance Blog

Taking responsibility for your salon’s impact on the environment is not only good for the planet, it can be great for business.  Many consumers seek out cruelty-free and environmentally friendly products and purchase them exclusively.  Making this kind of change can give you a leg up on the competition and a point of emphasis for your marketing campaigns.  Such a shift requires several steps.

Customer loyalty is the lifeblood of small businesses, especially those in the salon industry.  Establishing a strong customer base and maximizing the revenue obtained through repeat customers is essential to stay afloat and prosper in an ultra-competitive and ever-changing industry.  Building trust and a relationship with your customers takes work, and while your employees on the front lines are partly responsible for building these relationships, there are other ways to nurture them.  Here we explore 5 perks you can offer your salon clients to help build customer loyalty.

Drawing in more foot traffic is one of the top priorities of many small business owners.  Working on the curb appeal of your business can help to bring in potential customers and give off a great first impression of your company.  With online retailers and meal delivery services booming, it’s important that your in-store experience is top-notch.  Here are just a few ways you can spruce up your curb appeal.

When clients come to a salon they are paying just as much for the experience as they are for the services they are receiving.  This makes the atmosphere of your boutique an integral piece in drawing in and retaining customers.  Here we outline 7 ways to create the perfect salon atmosphere.

One of the best ways to increase revenue for your salon business is to upsell additional services to your customers.  Offering new services may require hiring or training staff members, purchasing equipment and carrying new product lines.  While the initial investment may be significant, the revenue and exposure gained from offering these services is well worth the risk.  It also may be necessary in order for your salon to remain competitive.  Here are just a few services to consider offering at your salon today.