Many communities are coming together these days to support their local small businesses. Online avenues have become the most effective means of reaching, engaging and drawing in customers, and in some cases the only option. As digital marketing continues to take up the lion’s share of marketing budgets, it’s important to know where to best invest your resources. Establishing an online connection with your local community can help build brand awareness and gives you an opportunity to build a real relationship with the people who are most likely to become your customers. Here we take a look at four ways to reach and engage your local community online.
We all know that customer loyalty is important, but why is it so important to small business? Loyal customers have a profound impact on marketing costs and brand awareness, not to mention the continued revenue generated through their purchases. Here we take a closer look at the impact of customer loyalty.
The large majority of marketing efforts have moved online in recent months and small businesses are wise to follow suit. Digital marketing requires a great deal of planning as well as an individual or team to implement your plan. Here are five expert tips to help get you started.
Instagram is a great way for small businesses to build awareness of their company and lend a human element to marketing campaigns. Getting started is easy, but turning your Instagram page into a customer generating engine requires some crucial steps.
Becoming a well-known entity within your community is essential to the success and longevity of your business. In many cases the majority of your customers will come from your local area. Businesses that go out of their way to become a part of their community can reap many benefits including increased word of mouth advertising, networking opportunities and discounts on products that are essential to the success of your business. Here are five ways your business can become a bigger part of your community.