Merchant Cash Advance Blog

While spring has just begun, it is never too early to start thinking about your summer marketing plan. Many industries rely on tourism and family outings that come along with the summer months. While this year may be much like last year and throttled back a bit, there will still be potential customers out there looking to support local businesses. Here we take a look at five summer marketing tips for your small business.

It is important to remember that every consumer is a person. Treating them accordingly can have a tremendous impact on your marketing initiatives and the customer experience you provide. “Personalization works, according to The Rise of Personalized Commerce study. Results showed 70% of companies using advanced personalization in their marketing helped them earn a 200% return on investment (ROI).” An investment in a marketing automation platform will help you gather customer data and perform your marketing efforts from one centralized platform. Here we take a look at how to personalize some key channels.

Social media has become an essential tool for small businesses to promote themselves and engage with customers. Keeping your social media pages active, interesting and informative can be a challenge, but daily posts are a must in order to build your online presence. Here we take a look at ten social media post ideas that can help your small business in 2021.

Starting a company newsletter is a cost-effective way for small businesses to solidify their brand marketing. Nurturing current clients and new prospects through email newsletters will keep your brand at the top of their minds and help expose them to your products and services.

Those who operate service businesses, particularly those that require being in close contact with other people or even be inside their homes have experienced significant challenges. While other businesses that focus on physical products have had some success moving their stores online, service businesses such as restaurants, salons and pet care facilities have had fewer options.  Restaurants have been able to supplement some of their income with pick-up and delivery sales, but how can service based businesses truly thrive during this time? Here we take a look at five ways service businesses can profit online.