Marketing has changed dramatically over the last several years. Digital channels consume a larger portion of marketing budgets than ever before, and customer-centric programs are taking center stage. Modernizing your marketing plan to fit today's consumer behavior is necessary to remain competitive and continue growing.
Social media has become one of the best ways for small businesses to market their products and services and communicate with their prospects and customers. Getting social media marketing right is not as easy as posting a few pictures here and there. It takes consistency, detailed planning, and creativity to be truly effective. Here we take a look at five social media marketing tips for small businesses.
Memorial Day is only a couple of weeks away, and if you haven’t already started your promotions, now is the time. This a day to remember those who have given their lives for our freedom, and it is also a weekend that is typically defined by major retail sales. As most areas have begun to welcome shoppers at full capacity, Memorial Day 2021 will provide small businesses with an excellent opportunity to generate revenue. Here we take a look at five ways to promote your retail store for the holiday weekend.
Creating a formal marketing plan allows you to organize your strategy and keep your team members on task. A marketing plan should outline every aspect of your strategy and give clear direction on how you intend to reach your goals. Here we take a look at the basic steps needed to create a formal marketing plan for your small business.
While spring has just begun, it is never too early to start thinking about your summer marketing plan. Many industries rely on tourism and family outings that come along with the summer months. While this year may be much like last year and throttled back a bit, there will still be potential customers out there looking to support local businesses. Here we take a look at five summer marketing tips for your small business.