Your brand is far more than the products you sell or the services you provide. Branding is much more personal than that. It involves design, outreach, charitable work, political and social views and a myriad of other factors. Creating a brand story that helps connect you with your audience is essential for small businesses today. Here are five tips to help get you started.
Topics: Small Business
Many communities are coming together these days to support their local small businesses. Online avenues have become the most effective means of reaching, engaging and drawing in customers, and in some cases the only option. As digital marketing continues to take up the lion’s share of marketing budgets, it’s important to know where to best invest your resources. Establishing an online connection with your local community can help build brand awareness and gives you an opportunity to build a real relationship with the people who are most likely to become your customers. Here we take a look at four ways to reach and engage your local community online.
This has been a challenging time for small business owners, to say the least. However, it is important to remain focused on your business. For those of us in Florida and the surrounding states, it’s time to get ready for hurricane season. Here is a detailed checklist to ensure you’re prepared.
Topics: Small Business
Being the owner of a small business has taken on a whole new identity in 2020. In the middle of a pandemic, many businesses are struggling and adapting to new work conditions. Beyond the pandemic, important social movements and just about everything else in the news these days has encouraged owners to closely evaluate their company culture and take steps toward equality and providing a safe and healthy work environment. Anything that happens over the life of your small business is a reflection of yourself. Personal growth will help you grow your business. Sometimes that means adapting to changes quickly. Usually, being a business owner is about taking risks for large rewards, however this year many businesses are simply focused on staying afloat. Here we take a look at what it takes to be a small business owner in 2020.
Much like personal finance, establishing multiple streams of revenue is essential to protect and grow your business. As we move through this trying time, it is important as a business owner to begin to focus on how to be better prepared and diversified in order to protect your company in the future. Whether it’s incorporating online sales, expanding your product lines, offering new services, or opening a complementary business, having multiple revenue streams can keep your business operating in the black even in difficult situations. Here are a few practical ways to open up new revenue streams and protect your small business.