We are living through some turbulent economic times. Most of us have probably noticed that prices of many things, from food to fuel, have increased. Experts predict that the combination of high gas prices and rising inflation could mean an impending recession. The good news is that as a business owner, there are steps you can take to recession-proof your business. When should you start to implement this plan? The correct answer is now.
Building a successful social media component in your marketing plan is essential to all small businesses. However, getting the most out of that digital presence can be challenging. Often small business owners recognize they need social media but struggle with spending enough time to implement social strategies successfully. If you start slowly, you'll find it's worth the effort.
Today, you see these little black-and-white squares everywhere. On the tables of your favorite restaurant so you can view a contactless menu. On tickets, product packaging, and all marketing campaigns in print, TV, and the web. Use a QR code to take your customers to view special offers, play videos, or access coupons for your services.
Being a small business owner, it’s important to take proactive steps before the summer storm season arrives. Heavy rains and strong winds can cause power outages, flooding, roof and window damage, and other costly problems. It’s important to plan ahead and take the necessary steps to protect yourself and your property. Here are some tips for preparing your small business.
As the days grow warmer, people enjoy spending time outside, especially at mealtime. Outdoor dining was one way many restaurants survived the COVID-19 pandemic.