Underpricing items can quickly cut into profit margins and threaten a restaurant’s financial stability. Although it might seem like a way to attract more diners, it often leads to unsustainable operations because the revenue doesn't cover costs like labor, rent, and quality ingredients. Underpricing can also create a perception of lower quality among guests, harming your restaurant’s brand image. Additionally, it makes future price hikes challenging without upsetting loyal customers, adding to financial difficulties.
Thanksgiving is one of the biggest dining days of the year, bringing a welcome surge in business for many restaurants. While some guests seek a traditional holiday feast, others are looking for unique, modern twists on classic dishes. Crafting a menu that balances both can feel like a challenge. Whether you're planning a prix-fixe menu, a buffet, or à la carte specials, these ideas will help you create a memorable holiday dining experience.
An email lands in your finance team's inbox. It's from you, the CEO, with an urgent request to wire funds to a new supplier. The email address looks right, your signature is there, and the tone is spot on. The only problem? You never sent it. This is a classic example of spoofing, a cyberattack where criminals disguise their communication to look like it's from a trusted source. Here are a few strategies you can use to protect your small business.
