Merchant Cash Advance Blog

If you want to stay ahead of the competition, you cannot depend on doing things exactly as you have in previous years. The world of marketing is changing rapidly and tactics you have used successfully may no longer work as effectively. Keeping on top of the latest trends and jumping on them early will help you maintain an edge over your competitors. Sometimes old things can come back in new and exciting ways. 2018 is bringing back something that many consumers and small business owners would agree has been missing-quality customer experiences.

Social media can be an extremely effective tool to promote your restaurant if used properly.  Many owners mistakenly post the same content across all platforms without considering the nuances and audience involved with each platform.  Social media marketing is all about driving engagement.  To do so you need to post targeted, interesting, funny and educational content that will appeal to your ideal customer.  Rather than simply promoting your restaurant, use your social media pages to connect with and entertain your customers and potential patrons.  Here we’ve assembled 10 pro tips from around the web to help get your social media marketing cooking.

When it comes to work, being happy with what you do and who you work for can have a major impact on your life. With over 75% of small business employees in the US being extremely happy with their jobs, there's a reason or two behind it! There are many things that are beneficial when it comes to working for a small business. Here are a few things that give small businesses the leg up on employee happiness.

Video has become one of the best ways to draw in new restaurant customers and personalize your business.  Building a connection with customers has become essential with competition coming from every angle.  From ghost restaurants to meal delivery services, there are several new industries arriving to compete with traditional restaurants.  This makes it necessary for restaurants to improve their marketing game and make a conscious effort to connect with their audience.  The tough part can be getting started.  While it may be a good idea to hire an agency to shoot and market your video, you should be deeply involved in the process.  This will ensure your company’s personality shines through.  Here are a few ideas to get your creative juices flowing.

“It is the successful retailer that has learned how to play the game of give and take with their suppliers.” – The Balance