Merchant Cash Advance Blog

Many people prefer to eat out for Christmas dinner and in most cases there are very few restaurants open to choose from. If your restaurant is one that will be open, serving a fantastic holiday meal can create memories and loyal customers. Here we’ve gathered some sample recipes to inspire your Christmas dinner.

Restaurant revenue during the holiday season can fluctuate greatly and maintaining a profitable bottom line can take some work. When evaluating your holiday plans, take into account your vision for the future of your restaurant. Holidays can be a great time to launch new dishes and incorporate new themes. Here are 5 ways you can steady your bottom line and attract new customers this holiday season.

Sporting events have always been a big draw for restaurants and bars. The college football bowl season stretches from the middle of December through the first week in January. Almost every night there is college football action that you can take advantage of to draw in customers. Here we’ve outline 5 ways you can gain an edge on your competition this bowl season.

There are an almost limitless number of marketing techniques small business owners can use to fuel growth. The main categories are direct marketing (mailings), print marketing (print ads), broadcast marketing (television and radio commercials), email marketing, and digital marketing (website and social media marketing). Video marketing is also gaining momentum. The best way to market a business is to choose from several categories. Consumers have more ways than ever to access your marketing messages, and often need to hear repeated messages before making a buying decision. Concentrating solely on print or online marketing will limit your potential customer base, and a multi-faceted marketing campaign also lends more credibility to your business. Proven online techniques such as pay-per-click, paid social ads and content marketing have given small businesses cost effective ways of reaching a large audience. They are often less costly than more traditional methods as well, and can be tried inexpensively to see if they will bring results for your business.

The holidays can be a joyous and stressful time for employees at small businesses and as the owner you have an opportunity to make things a little better for them. Showing your employees that you appreciate their work can lead to greater effort, higher employee morale and increased teamwork. Here are just a few ways you can show your employees that you appreciate them this holiday season.