Liquor store owners get an earful from oenophiles who dream of stocking shelf after shelf with hard-to-find vintage wine; they listen patiently while craft beer enthusiasts estimate aloud the square footage they would need to refrigerate all the rare ales they would stock. But in a real-life store, even when business is booming, it doesn't look like those customer daydreams. There is payroll to process, a license to renew, and the challenge of stocking what will appeal to loyal specialty liquor enthusiasts as well as the masses. Non-owners imagine this to be the fun part: tasting liquors, choosing mixers, getting first crack at new brands of fine spirits. In reality, smart buying involves complex data and demographic analysis, and calls for store owners to have access to fast funding. The most successful liquor store owners keep their fingers on the pulse of entertaining and dining trends in their area as well as changes in beverage tastes nationwide. They plan strategically for annual events - big beer orders before football season and liqueurs for the winter holidays all while also being able to move quickly when an unexpected purchase opportunity is presented.
Karen Erdelac
Recent Posts
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Topics: Liquor Store
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