Merchant Cash Advance Blog

As restaurants gear up for summer, offering a special seasonal menu is a smart way to increase sales and ensure customer loyalty. In most cases, your menu is your restaurant's most significant selling point. There's plenty to consider when planning your menu, including food costs, versatility, and a mixture of classic and unique offerings to entice all palates.

When Older Americans Month was established in 1963, only 17 million Americans reached their 65th birthday. A meeting in April 1963 between President John F. Kennedy and members of the National Council of Senior Citizens led to designating May as 'Senior Citizens Month,' the prelude to 'Older Americans Month.'

Positioning and marketing your small business isn't always easy. Still, with a bit of creativity and dedication, you can create an effective plan that will set you apart from the competition. By taking the time to develop a distinct identity, craft a message that resonates with customers, find ways of reaching them, and provide them with valuable experiences, you'll be well on your way to successful positioning and marketing for your small business. Here are a few tips to get you started.

Mother's Day, held on the second Sunday in May every year, is one of the most popular holidays in the U.S. The National Retail Federation (NRF) has conducted its annual Mother's Day survey since 2003 to estimate consumer spending and the most popular trends for "moms" special day.

With Mother's Day, Father's Day, and graduation season just around the corner, did you know that this is the second busiest time of year for gift card sales? 

There are so many reasons to offer gift cards. You get two sales in one. The customer that purchases the gift card provides you with immediate revenue, and the person who receives the gift card gets an introduction to your business and often spends more than their gift card is worth. In addition, while this new customer is on your site, you can encourage continued engagement through email and social media to keep them coming back again and again.