Merchant Cash Advance Blog

Barbecues, fireworks, and red, white, and blue decorations are hallmarks of Independence Day. But what if you want to mix things up this year? The 4th of July is more than just a holiday; it’s an opportunity to get together with family, neighbors, and friends, celebrate America’s history and heritage, and create cherished memories. Here are ten creative ways to celebrate the 4th of July.

Summer is historically a slow season for businesses big and small, but it doesn't have to be. When it comes to driving sales during the quieter months or capitalizing on a little mid-year cheer, a Christmas in July sale is a fantastic strategy. The best example of a summer shopping bonanza is Amazon's Prime Day, with its twist on Black Friday. Prime Day is one of Amazon's biggest shopping events of the year.

When the holiday season rolls around, it’s common to hear calls to “support small businesses.” But what happens when the holiday lights come down and the festive cheer fades? Small businesses don’t cease to exist after the holidays, and neither should our support for them. Shopping small year round has a ripple effect of benefits that go beyond just getting great, unique products.  

Marketing your small business doesn’t have to drain your budget. Whether you're working with a shoestring budget or looking for cost-effective strategies to maximize your ROI, there are plenty of ways to promote your business without breaking the bank. Here are 7 creative, affordable, and impactful marketing tactics that can help your small business grow.

For liquor store owners, the 4th of July is one of the busiest times of the year. As people gear up to celebrate Independence Day with barbecues, fireworks, and pool parties, there’s one thing they’ll be searching for in droves: the perfect drink. To make sure your store is ready for the holiday rush, you’ll need to stock up on customer favorites while also considering seasonal trends.