Brick and mortar retailers face an uphill battle when it comes to competing for holiday sales with online stores. “Holiday ecommerce sales were responsible for $126 billion in 2018 — a 16.5 percent increase from the $108.2 billion generated in 2017.” This makes it imperative that traditional retailers get creative with their holiday promotions.
As the holiday season approaches it’s easy to focus on the upcoming year and the changes you hope to make in 2020. While looking ahead is a great way to set goals and start the year off with momentum, you don’t have to wait until the new year to change your business or change your life. You have three months to get a head start on your goals and be a step ahead of everyone else. Here are a few ways you can get started.
Topics: small business owner
Small Business Saturday isn’t just for retail stores. Auto repair shops can join in the action and profit as well. You just need to come up with some unique promotions to drive customers toward your shop. Here are five ideas to get you started.
Topics: Auto shops
Now is the time to get started. The holiday season is very important for small business owners. Many companies make the majority of their revenue during the fourth quarter and depend on the holidays to get them into the black. Developing strategies and marketing campaigns to maximize this time of year is essential with Small Business Saturday and the winter holidays holding so much significance.
Much like Black Friday and Cyber Monday, Small business Saturday is an annual holiday designed to encourage shoppers to start their holiday shopping locally. As a small business owner, you are no doubt aware of the impact Small business Saturday can have on your bottom line. The potential for revenue, marketing, and brand building during this event is tremendous if you are properly prepared. Here we've outlined 6 ways you can maximize your profits this year.