Merchant Cash Advance Blog

The holidays can be a stressful time for small business owners and their employees.  Showing appreciation to those that work hard for you year round not only shows you care about them, it can improve employee morale and increase productivity.  Small gestures can make a big difference during this time and the benefits can be far reaching.  It’s nearly impossible to produce a quality product without happy employees. Here we’ve outlined some of the best ways to ensure your work family pulls together this holiday season.

Many small business owners have great plans and visions for their company but fall short due to a lack of capital.  That lack of funding can cause your business to become stale and provide your competitors with an opportunity to siphon business from your customer base.  Cash flow is the life blood of small business and provides the flexibility necessary to compete with larger competitors.  One big advantage that small companies have is the ability to make changes rapidly.  That advantage disappears without the necessary funds to make those changes.  A merchant cash advance not only provides a much faster and easier way to gather your funding, the repayment process and terms ensure your business won’t become bogged down by debt.  Unlike a bank loan, you have the ability to use your cash anyway your deem necessary which will allow you to make the small changes that can take your business to the next level.  Here we’ve outlined some necessary improvements to ensure your company thrives well into the future.

Owners of specialty retail stores are keenly aware of the rapid changes taking place within their industry.  Retailers are faced with the challenge of incorporating new ideas and technology while remaining authentic.  Carving out a niche in this industry is largely dependent upon providing a great product and offering a unique customer experience.  While technology is becoming central to the retail industry as a whole, there are some advantages small businesses have over their larger competitors.  With the ability to adapt and change rapidly small businesses fit a quickly changing industry perfectly.  Here we’ve come up with a compilation of trends that are beginning to catch on in specialty retail.

So much attention is placed upon bringing in new customers these days that strategies to retain current customers have fallen by the wayside.  Most small business owners would agree that loyal customers are what fuel their bottom line, so it goes without saying that developing relationships with potential long term customers can significantly impact your revenue.  Utilizing strategies to create customer loyalty and improve the image of your brand is a worthwhile venture that can provide your business with steady long term income.    While bringing in new customers should always be part of your plan, maintaining those that have already displayed a fondness for your wares is equally, if not more, important.  Repeat customers become evangelists for your brand thus providing you with invaluable word of mouth advertising.  A loyal customer base also brings about the perception of quality which can impact how potential customers view your brand.

Catering businesses tend to bring in the majority of their revenue during the spring and summer months.  These times are flush with events that require your services.  Graduations, barbeques and weddings typically happen during the warmer months and represent big business for catering companies.  The cooler months can bring about more of a challenge to maintain steady business.  Coming up with creative promotions geared towards autumn, winter and holiday themes are a great way to keep the money streaming in.  Here we’ve outlined several occasions that you can gear your marketing efforts towards.