Merchant Cash Advance Blog

Owning and operating a restaurant can be one of the most joyous and frustrating types of businesses to run. The National Restaurant Association reports that sales from the restaurant industry top $709 billion but that increase in sales is only about 1.5% when adjusted for inflation. This means that there is plenty of financial opportunity available but you must ensure that you have a rock solid marketing and advertising plan in place to be successful. If you want to surpass the average increase in sales figures, you must be willing to think outside the box and make sure that your income does more than just exceed your operating expenses.

There are times in the life of your business where you just need some quick cash to keep going. Your cash crunch could be caused by an unexpected slow period that puts you behind on rent and invoices. Maybe it's a piece of equipment that your business needs in order to function. Sometimes it happens when an essential employee suddenly quits and you need to hire expensive temporary help until you can replace the employee.

 To achieve long-term success, specialty retailers have to utilize innovation and creativity when encouraging customers to purchase from their stores over the “big box” retailers. It takes a targeted and successful marketing campaign to convey your brand message and create a loyal customer base. You want people to think of your company first as providing the best quality and service for the product that they seek. It is easy for vendors who sell a wide array of different types of merchandise to attract customers with the allure of convenience. However, it is not easy to specialize when you have so many product lines in your offering. Customers do recognize this difference and will often times pay a higher price to visit a specialty store but have a better chance of finding exactly what they are looking for.

As sure as unleavened bread does not raise….neither will profits unless you adopt key elements in owning and most importantly operating your bakery. It’s important to capitalize on your efforts, and to produce products that please the masses. These are all contingent on you focusing on your craft and not your lack of dollars. There will be times when you are faced with a series of challenges and a merchant cash advance may be the solution. Methods in which to sweeten your profits will change as your business continues to grow, here are some ideas to increase your bakery's profitability.

Online businesses can be quite lucrative, often having much lower overhead and higher profits than a storefront business. Unlike a storefront, however, customers won't just be able to walk by and see your online store. A big part of success in selling products online is marketing your site so that people know it's there.