Merchant Cash Advance Blog

Say you've been a wedding caterer for years, you feel that you offer a service that is in demand, but you have noticed that lately your bookings have been dropping in addition to being continuously asked to drop your price to earn business. The problem is not the quality of your food or service; it might be that your approach is outdated. 



Wedding caterers generally market themselves to a younger crowd and younger crowds are affected by the latest trends. If you want your wedding catering business to grow, then you need to get up-to-date with the latest wedding catering trends and start using them to your advantage.

Caterering is an immensly competitive field; if you own a catering business, you must compete with not only other caterers, but also restaurants and bars that provide event services.

Because of this, it’s imperative that your potential customers can easily find your business, clearly understand your selling proposition, and recognize your areas of expertise.

By creating a cohesive brand and using it to promote your catering business, you will increase awareness while also ensuring that your customers fully understand your unique style of catering.

Customers want their events to be memorable and unique, and they expect their caterers to help them realize this objective. From weddings to bat mitzvahs, your ability to reinvent a classic and present it in a fun, new way could determine whether or not you’ll be making those matzo balls and mini quiche.

Mobile payment strategies aren't solely for use by retail outlets - a number of businesses in the food service sector are benefiting from the use of such payment processing technologies.

Mobile Commerce Daily, for example, recently reported how BJ's Restaurants is leveraging use of mobile payment technology to help increase revenue at locations. Members of the company's premium loyalty program are now able to access an electronic bill for their food order using their own mobile phone, to be paid at their own convenience. The company feels such a streamlining will help to "boost sales and revenue after a challenging season."