Since the Great Recession, small businesses have been reluctant to grow their brand with fears of cutbacks in consumer spending, a double-dip recession or a lack of business cash on hand. This could be why business investments were down in the fourth quarter of last year, according to a recent Department of Commerce report.
Despite the United States economy recovering over the last few years, some small businesses aren't reflecting that, though studies have continually shown that confidence levels are returning to pre-recession norms.