Your point of sale terminal offers you the opportunity to receive payment from customers - but it also offers you the opportunity to build up the goodwill and loyalty that consumers feel toward your brand.
Retailers begin to invest in loyalty programs
Topics: Growing Your Business, Retail
Multiple representatives of domestic retail organizations have come forward to testify: consumers are planning to spend amounts comparable to recent years at credit card terminals this holiday season.
Jim Hallen, president and CEO of the Michigan Retailers Association, recently spoke to the recent TV outlet WILX about consumer sentiment headed into the winter months. He noted that his association is expecting a sales gain of 1.3 percent this year. Hallen suggested that while businesses can not definitely plan on significant sales increases this year, his firm is cautiously optimistic about holiday revenue.
Topics: Growing Your Business, Retail
Multi-channel shoppers are now the majority
Businesses hoping to maintain success throughout the coming years would do best to spread their products across as many channels of commerce as possible: a recent study suggests that the majority of American consumers engage with their favorite brands in myriad ways.
Topics: Growing Your Business, Retail, Ecommerce
As U.S. consumers continue to recover from the effects of the recession, it is possible they will spend more on their electronic cards than they have in previous years - illustrating the need for business owners to optimize their ability to accept electronic payments.
Consumers spent more on their credit cards in 2012 than they had in previous years - possibly through newer modes of payment, such as mobile credit card processing and online credit card processing terminals - according to a recent report from MasterCard. Consumers increased their credit spending by more than 8 percent during the past year, contributing to a boost in credit volume of more than $170 billion.
Topics: Growing Your Business
GM aims to increase online car sales
American consumers have come to expect that they can buy almost anything online. One item that's still traditionally purchased on-site, however, is automobiles. That may be about to change.
General Motors plans to release a web-based application called Shop-Click-Drive to its entire dealer network sometime before the end of the calendar year, according to a report from the Wall Street Journal. The app will allow new-car buyers to access prices, trade-in values, financing applications and much more from their computers. Shoppers can even use the application to arrange test drives and deliveries of new vehicles.
Topics: Growing Your Business, Auto shops, Retail
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