Merchant Cash Advance Blog

Customers are becoming increasingly aware of where their food is coming from.  Many people will only eat organic and locally grown foods.  To keep pace in today’s restaurant industry; this trend cannot be ignored.  Locally sourced foods can be a big draw to today’s consumer and also provides several bottom line benefits to your establishment. Farm to table is a term used to describe foods that are less processed and changes hands fewer times before making it to table.  As consumers become more health conscience, the farm to table trend is here to stay.  When it comes to the restaurant industry, reputation is everything.  Being able to show and tell your customers where their food is coming from will establish you as a leader and innovator in the industry.

There are two main ways to expand a small business as far as finances go. The first is to invest money up front for office and/or retail space, staff, marketing, and inventory. The second is to bootstrap it - to invest minimally, then use the money form sales to keep things going and build.

Investing in a food truck is the perfect way to take your brick and mortar restaurant to the next level and grow your business. 19% of established restaurants say they are very/somewhat likely to launch a food truck within the next two years according to the National Restaurant Association. Between expanding the reach of your brand and providing a less expensive second location, taking your restaurant to the street can add many benefits to your bottom line.  Offering flexible locations and the ability to cater social events, food trucks offer a chance to reach new customers and expand your revenue base.

In order to grow, businesses need to do one of two things: increase sales to their existing customers or find new customers. A business cannot expand very easily without finding new customers to buy their products or use their services.
Finding new customers is all about making sure more people know that your business exists, and what it can do for them. In other words, advertising and marketing.

It is exciting owning a bar or restaurant – the people, the atmosphere, and of course the profit!  In order to create the most appealing atmosphere you’ll want to stay current with the latest trends.  Should I renovate?!  What to update?  Truth is, however long you have owned your business there is always something that could be improved.  With the scene of ‘what is in’ constantly changing, here are 3 ways you can grow your business and increase restaurant revenue.