Mobile coupon use rises among consumers

Sep 30, 2013

Businesses have long used coupons to help them sell products and drive traffic into stores. There may still be a large untapped market of consumers who want to use coupons, however - shoppers connected to their mobile devices.

Smartphone coupons are becoming mainstream, driving both dollars and new consumers to brick-and-mortar retailers, according to a report from Business Insider. However, less than one percent of all consumer packaged goods coupons distributed in the United States during 2012 were digital, suggesting that many companies are failing to grasp the possibilities offered by distributing promotions through mobile devices.

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Topics: Growing Your Business, Mobile

Retailers reap benefits of mobile applications

Sep 29, 2013

Mobile applications are helping consumers make payments more efficiently than before. However, they may also aid businesses in another way - by making their consumers more loyal.

Recently, Wanda Young, vice president of media and digital marketing at Walmart, told audience members at the Mobile Marketing Association's SM2 conference that consumers who download the retailer's mobile application spend more money than the average consumer, stated a report from Mobile Commerce Daily - and not just throughmobile credit card processing terminals. The executive also stated that consumers who downloaded their branded mobile application were twice as likely to shop in-store at Wal-Mart as the average consumer. She feels that mobile applications with attached credit card processing solutions benefit both retailers and shoppers.

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Topics: Growing Your Business, Mobile

Mobile shopping statistics increase in large rates

Sep 25, 2013

All business owners and managers know that they need to offer their products and services online in order to attract as many customers as possible. Yet as customer's shopping preferences change, it's clear that products now need to be offered through many different communication devices - most notably, through smartphones. 

Sales made through mobile credit card processing terminals in the U.S. will grow by an estimated 63 percent during 2013, according to the Internet Retailer's report, named 2014 Mobile 500, representing a total of more than $34 billion in revenue. That's up starkly from the $21 billion spent during 2012, indicating that consumers are accessing credit card terminals through their cell phones more than ever before. 

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Topics: Funding Your Business, Mobile

Mobile Credit Card Readers Accelerate Payment Revolution

Sep 5, 2013
Traditionally cash-only businesses such as taxi drivers and street vendors are quietly adopting mobile credit card payments, with a recent BIA/Kelsey survey finding that 40 percent of small- and medium-sized businesses now accept point of sale payments with a mobile credit card reader attached to an iOS or Android smartphone or tablet. 
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Topics: Growing Your Business, Mobile

Back to school shoppers using smartphones more than ever

Aug 21, 2013

The back to school shopping rush is a yearly tradition, but recent studies suggest that American consumers may be approaching their purchases in a different way this year. Findings suggest that customers are expecting more out of the online merchant account services offered to them by retailers, and that they'll turn to competitors if they provide optimized e-commerce services. Virtual credit card terminals are no longer enough to satisfy consumers - now the entire shopping process must be filtered through a smartphone. 

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Topics: Growing Your Business, Retail, Mobile