Merchant Cash Advance Blog

Restaurant promotion has evolved as consumer behavior and technology has changed the way restaurant owners reach their audience.  Word of mouth advertising is still one of the best ways to draw in customers, but the way that word is spread has changed dramatically.  Consumers research and communicate with businesses through digital means.  This makes your online presence integral to the health and growth of your business.

When one decides to go out to dinner good tasting, quality food is only part of the experience. Potential customers' start by searching online for nearby restaurants. This is their first glimpse of your business. Having a website that is visually pleasing with intuitive navigation, an accessible menu and contact information can ensure this is where the positive experience begins. The moment a customer calls to make a reservation or walks through the doors, your staff begins to shape the experience.

Food and beverage trends change and emerge frequently and as a restaurant or bar owner it is essential to keep up with the times.  Whether it’s a new technique, ingredient or food source, restaurants need to evolve to meet consumer demands and preferences.

While Small Business Saturday is mostly focused on the retail world, independent restaurants also stand to benefit greatly.  While everyone is out preparing for the holidays, they are surely going to need something to eat to fuel their shopping efforts.  If promoted early and efficiently, Small Business Saturday can help restaurants get a piece of consumer’s holiday budgets.

After a few years, or even decades of success, it may occur to you that it is time to expand your restaurant business.  Small businesses that become immensely popular can sometimes lack the bandwidth to handle their potential customer base.  There also may be untapped markets that fit the niche of your restaurant.  In any case, there are several routes a restaurant owner can take to expand their business.