Merchant Cash Advance Blog

Theme nights can be a financial boon for restaurant owners and the warmer weather lends itself to a variety of different options.  Even if your don’t have an outdoor space, a luau can be a great draw for customer’s looking for a laid back, fun atmosphere.  You can spice your event up with contests, entertainment anything that encourages audience participation.  To get started you’ll need some authentic food for your patrons to indulge in.  Here are 3 luau must haves for your restaurant event:

Wedding season is here and those in the food industry need to be aware of the different trends that are taking hold this year.  Small businesses need to capitalize on their ability to focus on the smallest detail when it comes to preparing their wedding menu.  Trends in the food industry tend to show up prominently in wedding menu choices and small business owners need to ensure they have a variety of offerings that coincide with them.  Here we’ve compiled a list of the major food trends that are already showing up at all weddings from the simple to the upscale.

The 4th of July is a celebration of our nation’s independence and can be one of the more profitable holidays for restaurant owners.  Holiday’s can be a hit or miss proposition for the restaurant industry.  While some holidays may be busy, others can provide a significant slow down as potential patrons are spending time with family.  The competition for holiday business can be fierce, so it is imperative that you have a plan to maximize your revenue during this time.  There are some simple steps you can take to draw in customers and make this a very profitable time for your restaurant.

The myth that restaurants generate immense sums of profit every year is largely false. Not only do restaurants have to pay a variety of business costs, which tend to diminish revenues, such as labor, food, utilities, and leasing agreements, they also have to keep the customers coming in. In today's tough economy it's getting a lot harder for restaurants to maintain a steady stream of customers.  Some businesses seek out new ways to generate business during peak hours, while others want a greater number of patrons throughout non-peak hours. When restaurants don't have enough business financing, they have to come up with creative ideas that can help attract new customers.  Every day, restaurateurs have to conjure up fresh ways to attract and keep guests coming back. This is sometimes accomplished with inexpensive marketing gimmicks, but other times more elaborate and expensive approaches are needed. The fact is, in addition to getting customers in the door you have to ensure that they have a positive in-store experience. From promotions to web advertising, from vouchers to social media, restaurants attempt to stay ahead of the competition through a variety of methods.

Here are some great summer appetizer recipes you can use to freshen up your menu this season.  As always, adding your own personal touch to make the recipe yours is a great way to plate truly unique food items and increase restaurant revenue!