Merchant Cash Advance Blog

Customers are becoming increasingly aware of where their food is coming from.  Many people will only eat organic and locally grown foods.  To keep pace in today’s restaurant industry; this trend cannot be ignored.  Locally sourced foods can be a big draw to today’s consumer and also provides several bottom line benefits to your establishment. Farm to table is a term used to describe foods that are less processed and changes hands fewer times before making it to table.  As consumers become more health conscience, the farm to table trend is here to stay.  When it comes to the restaurant industry, reputation is everything.  Being able to show and tell your customers where their food is coming from will establish you as a leader and innovator in the industry.

Investing in a food truck is the perfect way to take your brick and mortar restaurant to the next level and grow your business. 19% of established restaurants say they are very/somewhat likely to launch a food truck within the next two years according to the National Restaurant Association. Between expanding the reach of your brand and providing a less expensive second location, taking your restaurant to the street can add many benefits to your bottom line.  Offering flexible locations and the ability to cater social events, food trucks offer a chance to reach new customers and expand your revenue base.

It is exciting owning a bar or restaurant – the people, the atmosphere, and of course the profit!  In order to create the most appealing atmosphere you’ll want to stay current with the latest trends.  Should I renovate?!  What to update?  Truth is, however long you have owned your business there is always something that could be improved.  With the scene of ‘what is in’ constantly changing, here are 3 ways you can grow your business and increase restaurant revenue.

Every business needs recurring customers.  These are the people that fuel your bottom line and serve as walking advertisements for your company. You want to get to know your customer base so you can provide them the type of service they are looking for.  Suggestions from your customers can be a great way to improve your business model and make sure you are gearing your business plan to satisfy your target audience.

Owning and operating a restaurant can be one of the most joyous and frustrating types of businesses to run. The National Restaurant Association reports that sales from the restaurant industry top $709 billion but that increase in sales is only about 1.5% when adjusted for inflation. This means that there is plenty of financial opportunity available but you must ensure that you have a rock solid marketing and advertising plan in place to be successful. If you want to surpass the average increase in sales figures, you must be willing to think outside the box and make sure that your income does more than just exceed your operating expenses.