Merchant Cash Advance Blog

So much attention is placed upon bringing in new customers these days that strategies to retain current customers have fallen by the wayside.  Most small business owners would agree that loyal customers are what fuel their bottom line, so it goes without saying that developing relationships with potential long term customers can significantly impact your revenue.  Utilizing strategies to create customer loyalty and improve the image of your brand is a worthwhile venture that can provide your business with steady long term income.    While bringing in new customers should always be part of your plan, maintaining those that have already displayed a fondness for your wares is equally, if not more, important.  Repeat customers become evangelists for your brand thus providing you with invaluable word of mouth advertising.  A loyal customer base also brings about the perception of quality which can impact how potential customers view your brand.

October is National Cyber Security Awareness Month. We have all learned how to take precautions when giving out personal information and how to guard personal documents. Being PCI compliant is as important as it has ever been. Thieves are always concocting new and devious ways to steal your Identity. Approximately 15 million United States residents have their identities used fraudulently each year with financial losses totaling upwards of $50 billion. Identity theft includes one or more of three types of incidents: (1) unauthorized use or attempted use of an existing account, (2) unauthorized use or attempted use of personal information to open a new account, (3) misuse of personal information for a fraudulent purpose.

Loyal customers are the life blood of small business.  Repeat business is what fuels the bottom line so ensuring your customers are satisfied with every visit and purchase is vital to continued success.  It’s important to realize that every customer experience needs to be treated with care.  With information becoming so easily available online it opens your business up for increased exposure as well as criticism.  For a fledgling business, just one bad review could mean a significant drop in revenue.  There are many aspects of great customer service and it is necessary to train your staff to handle any situation.  Here are some of the key ingredients of quality customer service.

One of the most important factors in running a small business is having the cash flow available to take advantage of opportunities when they present themselves.  The holiday season represents a time when consumer spending dramatically increases.  It’s imperative for small business owners to be prepared to capitalize on this consistent trend.  Since adequate cash flow is not always available for smaller companies it may be necessary to borrow in order to have a profitable holiday season.  With the holiday’s fast approaching it is likely far too late to apply for a bank loan.  A merchant cash advance offers a much easier application process and a far faster approval period.  In most cases an owner can be approved for up to $250,000 within a 48 hour time frame. Holiday promotions vary by industry but there are a few different ways any business can help to take in their portion of the increase in consumer spending.

It’s October, and that means it’s time for playoff baseball.  This is also the beginning of a very important stretch for small businesses.  With the holidays and several marquee sporting events on the horizon companies are ramping up their marketing efforts and designing advertising campaigns geared toward each of them.  As a small business owner, you will want to find ways to draw in the crowds and capitalize on each event as a growth opportunity. Here we’ve outlined a few ways you can increase revenue and have fun participating in the latest season of America’s greatest pastime.