Merchant Cash Advance Blog

There is more than one way to renovate your retail business and a merchant cash advance gives you the flexibility to make the improvements you see fit.  With online purchases starting to dominate the retail world, small businesses not only need to explore digital means, they need to make the in-store customer experience remarkable.  Renovations worth investing in include:

Creative pricing can help your specialty retail store move inventory and improve profit margins. Price is always at the top of the mind when customers consider buying a product. That doesn’t necessarily mean you need to drop your prices. In fact, lower prices do not always equal more sales and can cut into your bottom line. Here we’ve outlined six great ways to get creative with your prices and improve profitability.

With the likes of Amazon and Walmart dominating the retail world it is essential for small business owners to maximize their marketing dollars. Having unique products and a great staff can only take you so far. Marketing is more important for retailers than in years past due to the number of purchasing options people have these days. So what does it take for owners to maximize marketing dollars and increase brand awareness?

Your specialty retail store layout should focus primarily on the customer experience and moving merchandise. With the cost of commercial space being so high it is important to maximize every square foot in your store. There are many common store layouts that can be followed, or you can take it upon yourself to create your own design, much the way Apple has done with their retail outlets. A proper design should allow customers to browse comfortably while still maintaining sufficient shelf space to display a wide range of products. Here we’ve identified six key aspects to consider when finalizing your design.

Ecommerce helps small business owners reach new markets in at least two ways: it expands your reach to include those who could never shop at your physical store location, and it allows people a way to check out your products before coming into your store. There are many ways to market your ecommerce site online, including blogs (your own and other people's), newsletters, social media, Google ads, and more. So the question becomes, what is the importance of utilizing ecommerce in your retail strategy and where do you need to focus your efforts?