The holidays are an important time for small business owners and Thanksgiving is when the sales and specials really kick into gear. Making the holidays a profitable time is essential to the existence and bottom line of small businesses across the country. Here we identify 10 fun ways to market your small business this Thanksgiving.
Customer Rewards
If you already employee a customer rewards program, consider increasing the benefits during the holiday months. This will encourage consumers to spend a bigger portion of their holiday budget at your establishment. Make sure the rewards being offered are personalized to each individual customer to ensure they are receiving a good value.
Free Food
Holiday shoppers get hungry and offering a small treat to your visitors will help you to build customer loyalty as well as word of mouth advertising. Small hand-held items are the best option as this will not inhibit their shopping experience.
Gift Exchange
One great way to increase revenue and give back to your customers is a gift exchange. Offering a reward of some kind for certain purchase amounts will encourage customers to spend more and also feel appreciated. If your giveaways include company branded items this will provide the added benefit of expanding your reach.
Charity
Charitable organizations tend to take center stage during the holidays. While giving to these charities should be seen as a way to help others, there are also revenue opportunities. Offering promotions where you match a portion of sales during a certain time period can help to drive sales. If you’re in the restaurant industry, holding a dinner where proceeds are donated to charity can improve your reputation and endear you to your customer base.
Videos
Videos are a great way to bring attention to your brand online. Creating a video that includes heartwarming holiday tales from your employees or even a funny narrative can increase website traffic and brand awareness. These videos can have a far reaching and long-lasting effect. While quality is important, showing the human side of yourself and your business should be the priority.
Bundles
Depending on your line of business, bundling compatible products together can be a great way to boost sales for hard to sell items. Offering these bundles at discounted rates will give your customers the feel of getting a good deal.
Extended Black Friday
Black Friday has already spilled over to Thanksgiving Day and even through what is now known as Cyber Monday. Starting your sales promotions early and extending them beyond the normal time period can provide you with an advantage over your competition. If you’re able to get a portion of shopper’s holiday savings prior to the larger stores discounts it can significantly increase your holiday haul. And don’t forget about Small Business Saturday.
Contests
Contests are always a great way to draw in customers. Holding a Thanksgiving themed eating contest is one way to spread holiday cheer and increase revenue. These types of contests get your customers involved and engaged. Many of these contests can become tradition for families which will provide you with loyal customers year after year.
Thanksgiving Cards
A small token of appreciation can go a long way towards breeding customer loyalty. Say thanks to your best customers and even those prospects you’re trying to gain business from the personal touch can indeed influence business growth. These Thanksgiving cards should not be sales oriented, but instead a way of thanking your customers for their loyalty.
Fun Emails
Emails are an inexpensive way to recognize your customers and show them appreciation. Emails such as Thanksgiving fun facts or jokes can help to show the human side of your company. These emails also keep your company name at the top of the mind of your customers and prospects.
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