10 Pro Tips For Promoting Your Restaurant On Social Media

Posted by Karen Erdelac on Jul 25, 2018

10 Pro Tips For Promoting Your Restaurant On Social MediaSocial media can be an extremely effective tool to promote your restaurant if used properly.  Many owners mistakenly post the same content across all platforms without considering the nuances and audience involved with each platform.  Social media marketing is all about driving engagement.  To do so you need to post targeted, interesting, funny and educational content that will appeal to your ideal customer.  Rather than simply promoting your restaurant, use your social media pages to connect with and entertain your customers and potential patrons.  Here we’ve assembled 10 pro tips from around the web to help get your social media marketing cooking.

1. “Before you dive in, you want to complete your entire profile including your about pages.  Include your website address, phone number, location and even your menu.  You don’t want users to have to look hard for your information – provide it all right there in your profiles. Tell people what your cuisine is like. Let them know if your restaurant is kid-friendly and if you offer take-out.” – Restaurant Engine

2. “Use lots of photos of your food - The most shared posts on Facebook are images. You’re in the business of food, and food is extremely visual. Be sure to include lots of images of your food in your regular Facebook updates.” - Wishpond

3. “People judge the book by its cover so in order to attract attention of social media users, you need to have beautiful branding: logo, branded images and a unique restaurant hashtag.” – Brand24

4. “Yelp provides users with reviews and recommendations of top restaurants, hotels, tourist destinations, shops and more. If you haven’t set up a listing already, you must list your restaurant on Yelp.” - Boostability

5. “Use your most popular social channels to promote the other channels. The more touch points you can build with a customer outside your restaurant the better and social media is the perfect way to do it.” – Upserve Restaurant Insider

6. “Twitter is great for short messages such as daily meal deals, promotions, last minute menu additions and changes, fun facts and photos, and more. Include links to your website’s menu items.” – Restaurant Engine

7. “A blog is a great outlet to publish content that you can then share on social networks. You can blog about anything related to your company or your industry, but make sure it is worthwhile for the reader. Share interesting facts or information about the food you serve, or even recipes of your most popular dishes!” – Menu Cover Man

8. “With the evidence in favor of using social media influencers to promote your restaurant, it pays to create a strategy to take advantage of influencer marketing.  With 84% of marketers planning to use influencers in their campaigns, don’t get left behind by failing to utilize the people that can influence your potential customers’ attention.” - Deputy

9. “Free video hosting sites such as YouTube and Vimeo allow you to post short recordings of your restaurant, special recipes you want to share or events you host that will attract more customers to your brand. People love free tips, so consider making videos about how to shop for, store or prepare certain types of foods or beverages.” - Chron

10. “Instagram is the platform chosen for social media influencers and is the most visually pleasing in terms of aesthetic. Instagram is also the number one social media app for engagement with restaurant brands, according to Track Maven.” – Modern Restaurant Management

Social media is word of mouth advertising.  Having a strong online presence coupled with an organized social media strategy can help draw in new patrons and develop customer loyalty.

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