Customer feedback can be an invaluable tool in improving many different facets of your restaurant business. Creating a formal survey is one of the best ways to solicit this information, and offering an incentive can increase the number of surveys filled out. When possible, you want these surveys to be digital, whether online or on a kiosk at the guest's table. Surveys can be used to improve your service, décor, and menu. Here we take a look at ten questions to ask when surveying your restaurant guests.

How Frequently Do You Visit Our Restaurant?

This bit of information will let you know if you're dealing with a first-time customer or someone who has been visiting for years. There may be some level of bias when it comes to loyal customers, and it can be extremely good to know what type of first impression you give off to new guests.

What Did You Like/Dislike About Our Menu Selection?

This can help you determine if your menu has enough variety when it comes to healthy, organic, gluten-free, vegetarian, vegan, or even delicious unhealthy options. Your menu will often dictate if a guest makes a return visit, which is extremely valuable feedback.

How Would You Rate The Cleanliness Of Our Restaurant?

Keeping a clean and sanitary environment is essential, especially with the pandemic still going on. Depending on your feedback, you may need to dedicate more resources to cleaning your restaurant and possibly consider getting a professional monthly deep clean.

How Would You Describe The Table Service You Received?

The level of service you provide can be just as important as the food you offer. Knowing what your customers think about your waitstaff's performance can help you coach your team and even improve your training regimen.

Is There Anything You Would Add To Our Food/Drink Menu?

This is where your guests can get into specifics about precisely what dishes and drinks they would like to see on your menu. Testing some of these as a part of daily or weekly specials can give you insights into what may be a fit for your permanent menu.

Is There Anything You Would Improve In Our Restrooms?

Restroom facilities play more of a role in gaining customer loyalty than many owners may think. It says a lot about the overall cleanliness of your restaurant and what the upkeep of your kitchen may look like. Find out whether or not your facilities are up to par.

How Would You Rate The Speed Of Service Received?

While you never want to sacrifice quality for speed, being prompt and attentive with your service is a significant part of customer satisfaction. You may think you're getting things out of the kitchen quickly and meeting the needs of your guests, but how do they see things?

What Did You Like/Dislike About Our Furniture?

It is very important that your guests are comfortable while they're dining in your restaurant. This is where you can find out whether or not your tables and chairs need to be repaired or completely replaced. It may even be something as simple as spacing between tables that needs to be adjusted.

What Did You Like/Dislike About Our Dinnerware?

Your plates, silverware, and glasses can have an impact on whether or not a guest enjoys their food, as this can be an integral part of a good presentation. Every aspect of a dish, including what it is served on, impacts the dining experience.

How Likely Are Your To Come Back/Recommend Us?

This is really the ultimate judge of whether or not you're providing a quality customer experience. If someone is sure they'll come back and would even recommend you to a friend, chances are you're doing pretty well. If not, hopefully, their other survey answers will help you figure out what went wrong.

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