Social media has become an essential tool for small businesses to promote themselves and engage with customers. Keeping your social media pages active, interesting and informative can be a challenge, but daily posts are a must in order to build your online presence. Here we take a look at ten social media post ideas that can help your small business in 2021.
Product Demonstrations
Product demonstration videos can be very helpful and quite popular if you add a bit of humor. These videos help customers see how a product works, lends credibility and adds a human element to your social media presence.
Funny Commercials
Humor plays a big role in social media engagement and funny commercials can be a hit with consumers. While there is some investment involved in shooting a commercial, they can be used time and again and shared without cost. There are also platforms with stock footage that can be used to create animated videos.
Discounted And Featured Items
Posting a weekly featured item and discount announcements can help to drive sales and bring awareness to your product lines. Featured online discounts can be used in conjunction with your typical holiday and store-wide sales to help clear inventory.
Behind The Scenes Photos And Videos
Sharing behind the scenes footage can make for a great post and gives potential customers a chance to see the inner workings of your operation. They also help to highlight your staff and their contributions as well as communicate the positive company culture that you’ve built.
Surveys And Quizzes
These are great ways to engage your followers and gather valuable business intelligence. You can learn new products to offer, ways to improve customer service and even get an idea of how your employees are performing.
New Releases And Upcoming Product Launches
Any new products or services should be announced through social channels. Building hype leading up to a product launch is a great way to drive initial sales. Product descriptions and demo videos can be used to count down the days until new products become available.
Photo Sharing Contests
Photo contests are a great way to drive engagement on your social media pages. Offer up a small prize for the winners to encourage participation. Pet photos, cars, sunsets and industry related themes can be used as categories with a gift card or tech gadget as a prize.
Seasonal Recipes
Everyone is looking for new recipes around the holidays and posting some of your staff favorites can be a great way start conversations. Include a short bio of the employee, the story behind the recipe and the recipe itself. Include a high-quality image of the finished product.
Industry Relevant News
Articles about the trends surrounding your industry can help to educate your followers about your products and services while lending a bit of outside credibility. Include a few sentences about how the article relates to your business and what can be learned from reading it.
Health And Safety Announcements
As rules and regulations regarding social distancing remain fluid, health and safety updates should be a part of your social media strategy. Make sure your followers know what to expect when they visit your establishment and communicate the measure you’re taking to keep them safe.
Click below for more tips to marketing your small business online!
