Adding an eCommerce store to your physical retail business can greatly increase your reach and exponentially increase your revenue. Just like in a physical environment, there are some tricks of the trade to keep in mind when running your online store.

Build And Engage With Your Audience

Social media is an essential element in marketing your online business. You’ll want to have a profile on each of the major platforms and consistently post educational and entertaining content. Visual content is especially important in gaining the attention of your prospects.

Provide Detailed Product And Shipping Information

You want to have everything your website visitors need to make an informed purchase decision readily available.  This include all details and specs on your products as well as information on shipping costs and dates.

Use High-Quality Visuals

Both video and images are extremely important in selling products online. Make sure you capture every angle of your product in your images. To take it a step further, include video demonstrations of your more complex product lines.

Leverage Content Marketing

Developing educational and entertaining content and posting it to your website and social media pages is a very effective way to build your audience and sell your products. Create a content calendar to ensure you are posting consistently and not being repetitive.

Develop A Loyalty Program

Loyalty programs have long been an effective means of creating repeat customers. You’ll want to make sure that your incentives line up with the amount of business you’re receiving and that your rewards are relevant to the previous purchases of each individual.

Offer Free Shipping

Nothing puts a damper on a great deal faster than exorbitant shipping fees. Offering free or discounted shipping can greatly increase your number of orders and help you to avoid the dreaded abandoned shopping cart.

Launch Paid Advertising Campaigns

Paid advertising on both Google and social media platforms can greatly increase the reach of your business and at a rapid rate. The key is to clearly define your target audience and launch ads that specifically speak to them.

Create Relevant Upsell Offers

Every product should have a group of relevant products that are advertised to your visitors when they are viewing a particular product page. This is a technique that Amazon uses very successfully to increase the spend on each order.

Include A Customer Review Section

Getting customer feedback provides several benefits to your business. It can help you address concerns, tailor your messaging and give insight into which products you should stock and which to discontinue.

Build Deal Pages

Placing items on sale can help you move overstocked items and create buzz around new products.  This is another technique Amazon uses to perfection. Include a section of current deals, upcoming deals and an option to be notified if and when a particular product goes on sale. Set a timer on each of your deals to create a sense of urgency.