Salons have long relied on trends to promote their business and determine which products and services to offer. This year we have seen an even greater focus on skin care and personalized beauty routines. Korean beauty trends have influenced the industry in a major way and forward thinking salon owners have been quick to adapt.

Korean Beauty And Skin Care

The nexus of the latest beauty trends has come from the explosion in popularity of Korean beauty and skin care techniques. These procedures focus primarily on creating and maintaining a flawless complexion. The methods used require several steps and more salons have been offering them as a service. There are now thousands of products that tout the K-Beauty trend label. Making the best and most affordable options available at your salon, as well as offering skin care services, is a wise move for a trend that clearly has staying power. Popular enough to where it has become an industry all on its own, getting in on the ground floor of this salon trend can transform your business.

Masking

Playing off of the Korean beauty principles, masking has become big business. Some masks have even been featured on Shark Tank. There are innumerable different masks to fit a variety of preferences and needs. Design of these masks has come a long way. You can find holographic, glitter and even masks that look like animals. Beauty stores such as Ulta stock dozens of varieties. Choosing to promote products that fit your niche market will give your salon a more personalized feel, allowing you to compete with larger competitors. Masking can also be offered as a service as part of your skin care menu. Multi-masking involves using a variety of products that fit the varying skin conditions across your face. These highly personalized procedures are a great way to create loyal customers.

Unicorn Make Up

Indeed, unicorn make up has become extremely popular among a wide range of age groups and audiences. Mostly geared toward younger generations, you can purchase anything from unicorn lipstick, eye shadow and hair gel to make up brushes, bath bombs and hair accessories. These products stand out on their own, so not only can you profit from their immense appeal, they will draw customers toward your other merchandise. Multi-colored and rainbow hairstyles have continued to thrive because of the emergence of the unicorn trend. While this may not have the staying power of the current skin care trends, there is still value in getting in while the market is hot.

The reality for salon owners is that additional services will need to be added and expert staff will need to be hired in order to keep up with evolving salon trends. Along with making the experience and environment inviting and appealing, your work needs to reflect the image you wish to project. Having a variety of products available for retail sale and a staff with a diverse skill set can help your salon prosper. A focus on personalization and customer loyalty will set your business up for long-term success.

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