It's long known that gift cards provide an easy and effective way for restaurants and retailers to increase holiday sales. According to studies from last year's holiday season, businesses saw a double-digit increase in gift card sales. The good news is that gift card sales are expected to grow by 9.5% in 2022.

But why should you think about holiday shopping during the summer? Starting now gives you time to plan your holiday gift card strategy. Here are three actions to take now to make your holiday gift card program a success. 

Design A Seamless Gift Card Purchasing Process 

Making it easy for your customers to purchase gift cards is critical. How easy is it for people to find gift cards on your website? Is your gift card page branded with your logo? What is the customer's journey from the moment they decide to purchase a gift card to the day they use it? These are all critical questions to consider. But when the hustle and bustle of the holiday season are upon you, it isn't easy to find time to optimize your processes and systems. By starting early, you'll be able to design the ideal gift card experience you're your customer in mind.

Develop A Creative And Effective Promotional Strategy

The key to success with gift card sales comes down to how effectively you promote them. Starting to plan for your holiday gift card promotions early gives you and your team plenty of time to build marketing strategies and plan how you want to promote your gift card options. Whether on your website or social media pages, in the store, at the checkout counter, or on an employee uniform, it's essential to make your gift cards the center of attention. 

Avoid Any Issues Related To Shipping Delays Or Shortages.

Shipping delays or shortages can always be a possibility, and when a workforce shortage compounds that, fewer labor hours may be available to keep orders fulfilled. Because of these delays and shortages, gift card companies like our partner Card Market are urging merchants to place their orders as soon as possible to ensure they have their gift cards in time for holiday sales. 

Ready To Get Started?

Gift cards and related promotions can dramatically increase your revenue during the holidays and into the new year. You don't want to miss out on potential revenue, so you should be proactive in planning and ordering enough gift cards to last through the end of the year. If you need funding to implement your gift card strategy or other holiday promotions, Quikstone Capital can help. 

Quikstone has easy, fast, and flexible working capital for all your business needs. You can also use these funds for purchasing or upgrading your equipment, increasing inventory or expanding or remodeling, 

If your business accepts credit cards, you could qualify for up to $250,000. There's a simple one-page application, and no collateral is needed. Founded in 2005, Quikstone has an A+ rating with the Better Business Bureau. 80% of our merchants are repeat customers, and we're proud of the trust they place in us.

Let's make your holiday planning a reality. Contact us today!  We want to help you succeed.