Summer time is full of road trips and vacations. When a family, or even a group of friends, is going to be taking a road trip there are several things to prepare for the big drive that do not include the obvious packing and getting your road snacks ready. They want to also make sure that their vehicle is in tip top shape for that long drive. Here are 3 ways that you can prepare your auto shop for the summer.

Coupons

You can send out coupons advertising half-off oil changes and for a little extra you can add an inspection of your vehicle to go over everything and make sure the vehicle is in tip top shape. You can advertise these coupons on the back of receipt paper from your local grocery store, or put an ad in the weekly mailer. You can also offer free oil changes with certain services to encourage loyal customers to continue to come back for future services.

Car Advice Blog

You can start a blog where you talk about things that some people who are not familiar with cars can use to complete DYI tasks, like checking their oil or washer fluid. This helps your shop become a business that consumers can trust to help them with their future troubles. If they are not able to fix the issue it gives you the opportunity to have them come into your shop and pay for your services. It also helps to inform your customers of specials or coupons that you are currently advertising.

Customer Loyalty Programs

You can have cards made up and for every five oil changes for instance they get a service discounted, a free oil change or a free tire rotation. This helps both you and your customer, so it is a win-win. You can also implement a program for customer referrals and reward them with a free oil change for referring a certain number of customers.

Summer is the perfect time to cash in on getting more customers in your shop to spend money on necessary services before taking long trips across the country. These are a few simple items you can do in order to bring more business in.