--- title: 3 Ways To Nurture Customer Relationships In The New Normal description: Maintaining your current customer base is one of the most important objectives facing small business owners today. While expanding your footprint and image: https://www.quikstonecapital.com/hubfs/ball-563960_640%20(1).jpg --- [![Merchant Cash Advance](https://www.quikstonecapital.com/hs-fs/hubfs/_Website/Logos/Web-Combo-11.png?width=200&name=Web-Combo-11.png "Merchant Cash Advance")](https://www.quikstonecapital.com/) [![Merchant Cash Advances](https://www.quikstonecapital.com/hs-fs/hubfs/_Website/Logos/Web-Color2.png?width=738&name=Web-Color2.png "Merchant Cash Advances")](https://www.quikstonecapital.com/) # Merchant Cash Advance Blog # 3 Ways To Nurture Customer Relationships In The New Normal Posted by [Karen Erdelac](https://www.quikstonecapital.com/merchant-cash-advance-blog/author/karen-erdelac) on Aug 18, 2020 - [Tweet](https://twitter.com/share) ![3 Ways To Nurture Customer Relationships In The New Normal](https://www.quikstonecapital.com/hs-fs/hubfs/ball-563960_640%20(1).jpg?width=737&name=ball-563960_640%20(1).jpg)Maintaining your current customer base is one of the most important objectives facing small business owners today. While expanding your footprint and exploring new markets is certainly a good idea, it is important to ensure you maintain positive relationships with those who have been loyal to your company. Here we take a look at three ways to nurture customer relationships in the new normal. ### Humanize Your Brand “[Overall, humanizing your brand](https://www.responsiveinboundmarketing.com/blog/3-reasons-why-it-is-important-to-humanize-your-brand#:~:text=Overall%2C%20humanizing%20your%20brand%20can,relationship%20between%20company%20and%20consumer.) can allow for a deeper connection to be made with your audience. It can also create a sense of trust between you and your viewers and make room for engaging conversation. Humanizing your brand can help maintain a positive relationship between company and consumer.” ***A few tips for humanizing your brand:*** - [Share Valuable Content](https://crackerjackmarketing.com/blog/how-to-humanize-your-brand-and-why/) - Engage With Your Audience - Be Transparent in Sharing Your Story - Stay True to Your Brand “Self” - Focus on Building Relationships - Take Your Audience Behind the Scenes - Show Your Gratitude ### Update Them On Changes “[With the coronavirus pandemic](https://www.uschamber.com/co/grow/customers/communicating-with-customers-coronavirus) rapidly changing how companies operate across the United States, many businesses have taken to email, social media and in-store signage to communicate clearly with customers about what they are doing to respond.” ***How to update your customers:*** - Update Google Listings - Social Media Posts - News Releases - Company Newsletter - Email Blasts - Website Updates - Blog Articles ### Maintain Quality Customer Experience “[Brands with the best price](https://www.strategy-business.com/blog/Redefining-customer-experience-Connecting-in-the-time-of-COVID-19?gko=245c0), coolest product, or most memorable marketing campaign might not have an advantage compared with those that exhibit emotional intelligence and communicate with care, honesty, and empathy, and build trust as a result.” ***[New considerations](https://www.gartner.com/smarterwithgartner/embrace-proactive-customer-experience-in-the-midst-of-covid-19/) for creating a positive customer experience:*** - Customer anxiety about visiting your location or purchasing your product. Is your product safe? What steps are you taking to ensure customer health at your physical site? How will you serve customers if you can’t open for business? - Customer concerns about your ability to deliver. If I buy your product, can you deliver on time? Will your inventory or logistics cause delays? - Customer hesitancy about making commitments. If I buy an event ticket or make a reservation I’m unable to use, will I get a refund? If I make a purchase and my financial situation changes, what options are available to me? It is important to note that this is a fluid situation, and your business plan may need to be adjusted frequently. Keeping an eye toward the future while maintaining your bottom line can be difficult, but it is necessary to ensure a prosperous and stable future for your small business. **Let Quikstone Capital fund your next investment** [![Learn More](https://no-cache.hubspot.com/cta/default/311686/e0360218-687c-4eed-8c50-0f6bdd8f98c9.png)](https://cta-redirect.hubspot.com/cta/redirect/311686/e0360218-687c-4eed-8c50-0f6bdd8f98c9) Topics: [Small Business](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/small-business) #### Category/Topic - [Small Business (268)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/small-business) - [Restaurant (255)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/restaurant) - [Growing Your Business (191)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/growing-your-business) - [Funding Your Business (147)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/funding-your-business) - [Holiday (110)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/holiday) - [Merchant Cash Advance (93)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/merchant-cash-advance) - [Retail (70)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/retail) - [Business Cash Advance (59)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/business-cash-advance) - [Bakery (52)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/bakery) - [Specialty Retail (52)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/specialty-retail) - [Catering (49)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/catering) - [Salon and Day Spa (46)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/salon-and-day-spa) - [Auto shops (41)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/auto-shops) - [Grow Your Business (33)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/grow-your-business) - [Liquor Store (31)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/liquor-store) - [Marketing (25)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/marketing) - [Ecommerce (21)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/ecommerce) - [About us (20)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/about-us) - [Mobile (11)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/mobile) - [Cash for Businesses (10)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/cash-for-businesses) - [Dental Office (9)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/dental-office) - [Coffee Shop (8)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/coffee-shop) - [Veterinary (5)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/veterinary) - [PCI compliance (3)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/pci-compliance) - [Pool Service (2)](https://www.quikstonecapital.com/merchant-cash-advance-blog/topic/pool-service) [See More](https://www.quikstonecapital.com/merchant-cash-advance-blog/3-ways-to-nurture-customer-relationships-in-the-new-normal#) [![Alternative Funding](https://no-cache.hubspot.com/cta/default/311686/b9359813-7020-4f5e-828a-adacff883647.png)](https://cta-redirect.hubspot.com/cta/redirect/311686/b9359813-7020-4f5e-828a-adacff883647) [![Merchant Cash Advance](https://www.quikstonecapital.com/hs-fs/hubfs/_Website/Logos/Web-Combo-2.png?width=738&name=Web-Combo-2.png "Merchant Cash Advance")](https://www.quikstonecapital.com/) Quikstone Capital provides business loan alternatives to get your business the cash it needs to grow and prosper. 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