Ecommerce is becoming an essential ingredient in running a successful business. Making products and services available to customers in their homes is a priority right now. As with any other aspect of your business, promotion is key. Here are three ways to promote your ecommerce shop.

Organic Social Media

Social media is one of the best and least expensive ways to promote your business. Here are few tips to get the most out of your social media pages:

• Be Consistent: 1-3 daily posts on LinkedIn and Facebook, 4-7 on Twitter
• Use Visual Content: Videos, memes and infographics have the greatest reach
• Be Helpful: Less promotion, more education and entertainment
• Link To Your Website: Post links to blogs, product pages and premium offers
• Interactive Posts: Contests and surveys keep your audience engaged and provide value

Paid Advertising

Whether through search engines or social media platforms, paid advertising can be extremely effective in reaching a refined audience. Here are a few tips to maximize your return on paid advertising:

• Dedicate Sufficient Budget: Typically, $1000-$3000 monthly per platform
• Run Multiple Ads: A minimum of 4 unique ads should be used for each campaign
• Use Different Media: Video, graphic and text only ads should be leveraged
• Have A Call To Action: Direct your audience toward next steps in buying process
• Write Compelling Ad Copy: Get your prospect’s attention and provide value

Email Marketing

Email is still a very effective means of marketing your business, provided it is used correctly. Here are a few tips for running effective email marketing campaigns:

• Use Actionable Language: Subject lines should be attention grabbing and entice recipients to click on your email.
• Mind The Length: Your email copy should be short and to the point while still providing value.
• Include A Call To Action: Include a link to another piece of content, product page or premium offer.
• Send Consistently: While you want to ensure you don’t inundate your audience, sending once every two weeks is not out of the question.
• Segment Your Contacts: Focusing your email campaigns on small niche audiences will make them more effective and allow for more relevant messaging and offers.