Marketing automation platforms provide many benefits to small business owners. They allow for greater visibility into the effectiveness of your marketing campaigns through detailed analytics. They also help automate repetitive tasks, generate leads, nurture leads in a highly personalized manner, convert leads into customers, and upsell your current customer base. Digital marketing now commands the majority of businesses marketing dollars. An investment in marketing automation can make your company more efficient and accelerate growth.
Personalization And Segmentation
Marketing campaigns are far more effective when you speak directly to your prospect's wants and needs. Automation platforms allow you to segment your audience by various demographic and psychographic characteristics. Personalization is far more than just including a first name in your email sends. Considering what you've learned about your prospects as an individual or small segment allows you to create email pieces and social media content that truly speaks to the wants and needs of your target niche.
Automated Email Nurturing Workflows
Email workflows are automated email responses to specific marketing actions. This makes it possible to nurture leads at a large scale with relatively few resources. When a prospect visits your website, engages with an email or social post, or completes a premium download, they can be placed in automated workflows to nurture them until they are ready to purchase. Workflows can also help in upselling your current customers. You can develop emails that go out with offers of complimentary items based on previous purchases or with special promotions available only to existing customers.
Lead Scoring And Analytics
Detailed analytics, all housed in a single platform, allows for a comprehensive look into the effectiveness of your campaigns. Tracking various analytics helps small businesses identify which tactics and campaigns are working and which ones need to be scrapped. This enables marketers to make better decisions regarding future campaigns and further optimize those already showing positive results.
Website And Social Media Integration
When choosing an automation platform, you'll want to determine the wants and needs of your business and your budget. Many platforms allow you to create and schedule social media and blog posts ahead of time and post them directly to your social pages and website. This allows for better organization, timing, and tracking of your posts. You can develop campaigns and track all of the content associated with that specific campaign, allowing for a better perspective on which ones are truly effective.
Since 2005, Quikstone Capital Solutions has helped thousands of merchants build their businesses with easy, fast, and flexible working capital. 80% of our merchants are repeat customers, and we have an A+ rating from the Better Business Bureau. We're here for you when you need us to help with your business needs. Contact us today for a no-cost or obligation prequalification.
