4 Great Giveaways your Customers will Love

Posted by Karen Erdelac on Feb 3, 2016

Small businesses are always looking for ways to bring in new customers and show appreciation for their current client base.  One way to accomplish this goal is with a giveaway campaign.  The buzz caused by a big ticket item could bring in potential customers that you never thought to market to.  Smaller, company branded items, can be a great way to spread the word about your business.  These types of promotions can be aligned with company anniversaries, special events in your community and can even be a great way to team up with a local charity.  Determining what to promote can be challenging, here are some of the top giveaway ideas to help increase revenue and expand your customer base. 

T-Shirts

One of the most popular giveaway items are T-Shirts.  They are a great way to get your brand name in front of a large audience.  T-Shirts provide long term marketing at a very low cost.  Your current customers serve as billboards of your company each time they put that shirt on.  The residual effects of a T-Shirt giveaway can last for years.  Try to include an interesting graphic or image that will create conversation about the subject matter of the shirt.  Make sure your brand is prominently displayed so that it sticks out and can be seen.

Car/ Big ticket

4 Great Giveaways your Customers will LoveA big ticket item such as a car can be a great way to draw in potential customers that may not normally walk into your business.  Holding a raffle will involve a large number of people and allow you to give away a more expensive item.  Try to make the item something that relates to your business, such as a car for an automotive repair shop, free styling and maintenance from a salon or a fully stocked mini bar from a bar/restaurant.  The larger the prize, the more attention your giveaway will generate within the community, putting your brand on the map.

Business Care Package

Building a care package that includes business items with your brand and logo is not only useful for potential clients, they also promote your business.  Some of the items to incorporate in your package include pens, business cards, notepads and bookmarks.  A great way to distribute these would be at a tradeshow or a job fair.  These items are meant for everyday use so your brand will be in front of your potential customer’s eyes on a daily basis.  Smaller items also tend to make their rounds to several people other than the original recipient, further increasing the reach of your giveaway.

Gift Cards

4 Great Giveaways your Customers will LoveGift cards are a fantastic way to jumpstart new business.  This will encourage people to start spending money since they will feel like they’re getting something for free.  Some ideas for giving away your gift cards can include matching a current purchase amount or simply handing them out to anyone that walks through your door.  Gift cards can be given a monetary value that can be exchanged for services or they could be a voucher for a service that you provide.  Make sure your gift cards have a reasonable expiration allowing your customers the chance to come in at their convenience.

How to Secure the Funds

Giveaways are a big draw for new and current customers.  This is a great way to grow your brand.  Do you need some help to accomplish these ideas? A great alternative can be a merchant cash advance.  They are much easier to be approved for and the process to obtain them is far more streamlined than that of a traditional bank loan.  With a merchant cash advance, a portion of your daily Visa and Mastercard sales is deducted to repay your advance.  Quikstone Capital Solutions has a proven track record of helping small businesses and could be the key to your next great marketing giveaway.

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