When deciding to seek funding it’s important that you determine whether or not your plans are worth the investment. While a merchant cash advance offers the flexibility to use the money for what you deem necessary, you should make sure your ideas make good business sense. In depth research on the possible return on investment of your improvements will increase your chances of seeing the business development you are seeking. While the reasons to utilize a cash advance are virtually unlimited, there are several things that present the best opportunity for a successful venture. As a small business owner it’s likely you understand the needs of your business more than anyone from the outside. Here we’ve outlined some of the best uses of a merchant cash advance. This is by no means an all inclusive list, but these are initiatives that have proven to be good investments for owners.
Marketing
The marketing world has changed drastically over the last decade with the influx of digital technology to help distribute and analyze your marketing initiatives. An investment in digital marketing technology, paid social advertising and content creation have proven to provide a significant boost to the reach and awareness of small businesses. Often times small businesses lack the staff or infrastructure to carry out a well organized and optimized marketing plan. In this case it may be advantageous to invest in an outside marketing firm to develop and implement your campaigns. This will require an initial investment that may not fit into your current budget, but the potential returns can be significant. More and more small businesses are adapting these technologies and strategies. In order to keep up with the competition the importance of an increased focus on new marketing techniques can’t be underestimated.
Expansion
Expanding your business can come in many different forms and the type of expansion you choose will largely depend on your market, competition and company goals. This could include making improvements to your current location to accommodate more patrons, opening a second business location or creating an ecommerce marketplace. Successful businesses can become stagnant when their storefront reaches a point where growth becomes impossible. At this time it would be wise to expand into new markets. You will want to research the best possible route of expansion by studying your target customer base and your competition. Once you’ve decided on what type of expansion to implement you will want to come up with a detailed structure and plan to ensure success. This may include seeking outside consultants and experts. This is perhaps the most expensive venture a small business can undertake but often times it’s the only way successful companies can continue to grow.
Inventory
One of the biggest expenses that small businesses generally have is purchasing inventory. Without the cash flow to buy in bulk these expenses can be much higher than they should be. This could include purchasing seasonal items or things that are for everyday use. The potential savings from buying large quantities can far outweigh the payback costs of a merchant cash advance. If this is the case and you have the storage space to house additional inventory it represents a great investment opportunity. You need inventory in order to stay open, so if you are able to cut those costs it can significantly impact your bottom line. It also ensures you will not run out of crucial items during busy times.
Going Green
Going green has become one of the biggest trends in small business for several reasons. For one, many consumers are becoming more environmentally aware and consciously seeking out green businesses. Another benefit is using energy efficient equipment and recycled materials can save money. When it comes to competition, going green can be easier for small businesses versus their larger counterparts. This creates an opportunity to separate yourself and take advantage of niche markets that big business can’t reach.
A merchant cash advance from Quikstone Capital Solutions is a business loan alternative that can help your business thrive and prosper. Merchant cash advances are one of the best ways for small businesses to develop and grow. They are much faster than traditional bank loans and provide flexibility to use the money for a wider variety of initiatives. 
