Above all else, being a great doctor is most important. A successful private practice can thrive with these simple ways to grow a medical practice by attracting new patients and giving existing patients reasons to come back.
Make The Wait Easier
Fast Company points out that waiting in line at the doctor's office is an annoyance that patients don't like and some will not tolerate. While it may not be possible to completely eliminate waiting, making the wait time more pleasant can make it less frustrating.
Not only will patients appreciate this, but it will also make the office a more enjoyable and pleasant place to work. Consider upgrading to premium furniture and add satellite TV to the waiting and patient rooms. It creates a comfortable space where patients can feel at home and relax while waiting for an appointment.
Some doctors have gone as far as to offer cappuccino, coffee and healthy beverages in their waiting rooms.
Also, consider a play area for children and free WiFi for added convenience.
Use Direct Marketing Tactics
According to Lori Waltz of Healthcare Success Strategies, each person in the healthcare industry is involved in sales and marketing tactics. The private practices that see the most success are the ones that utilize their marketing techniques to the fullest.
Offering free flu shots to patients is a marketing opportunity. Announce free flu shots on a postcard mailer with a code to track the effectiveness of the campaign. When existing and new patients arrive with their postcard, or they reference the code, measure the amount of patients who received shots as a result of the marketing effort.
Get active in direct marketing activities and see revenues increase.
Train Staff To Deliver Excellent Customer Service
When office staff does not understand the importance of good customer service, patients will find another doctor. Invest in training that teaches staff how to deliver excellent customer service, which can inspire referrals to friends and family.
Treat Patient Records With Care
HIPPA law protects the privacy of individual health information and patients should feel confident that their medical records are safe and secure. Patients want to know that a practice takes this seriously, which requires investing in the latest electronic medical records (EMR) systems.
Invest in a state-of-the-art EMR system that is not only HIPAA compliant, but gives patients confidence that you care about them and their privacy.
Quikstone Capital Solutions is in the practice of growing your practice. These types of investments can make a practice prosper and we’re the partners that can help. To find out about fast, flexible funding, contact us today for a free consultation.
