Salons were hit particularly hard by the pandemic, and many are still trying to find ways to get previous customers back in the door and acquire new ones. Much of salon advertising is done by word of mouth, but in order for your business to grow, you need to invest time and money into marketing initiatives. Allocating a budget for these activities is a must to grow your business. Here we take a look at five smart ways your salon can invest in marketing.
Post Daily On Social Media
Instagram, Facebook, and YouTube are going to be the most important social media channels for salon owners to focus on. They depend highly on visual content, which the salon industry lends itself well to. Posting before and after photos, demo videos, and beauty tips will put your expertise on display and help increase your social following. Consistently posting each day is just as important as the content you put out. Your focus should be primarily on entertaining and educating your audience while mixing in product and service promotions.
Get Involved In Your Community
Networking throughout your community will help build awareness around your salon and improve your reputation. Consider joining your local chamber of commerce and start to build relationships with other business owners. This can help create word-of-mouth advertising, and many of them may even become customers. Seek out wedding planners and bakery owners and ask them to refer their clients to your salon. Find ways to get involved with the local school system so that you can become a go-to for proms and other events.
Focus On Local SEO
Salons rely heavily on their local area for their business as few of their services and products can be made available online. Your website pages, Google listings, and review sites should all be continuously monitored and updated. Create a Google my business account and fill out your profile. Ask your happy customers to post reviews on Yelp and other review sites. Gear your website content toward local news and events. Make sure your website is optimized for mobile and that your about us page mentions your location.
Create A Customer Loyalty Program
Loyalty rewards programs are extremely effective for many small businesses and can help to create repeat business. Creating a system where customers receive a certain number of points based on their purchase amount and allowing them to use them for discounts on products and services is one of the best ways to structure your program. You can offer bonus points for trying new services or coming in during off-peak hours. Offering exclusive deals, special rates for large parties, and holiday discounts to your rewards members can encourage participation.
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