This year, according to the National Retail Federation, $20 billion is expected to be spent celebrating Father's Day on Sunday, June 19.
If you are a business owner, there's still time to come up with creative ways to draw customers in for a special Father's Day celebration. Here are four suggestions from the Small Business Administration (SBA).
Give The Gift Of Togetherness
When it comes to Father's Day gifts, we often think of getting something for Dad that he can enjoy on his own. Consider an approach that lets him have a good time with his family as well. For example, if you own a restaurant or café, try a father-child special for a dine-in experience. Or, if you have a hardware store, hold a workshop that allows kids to come in with their fathers to make something they can take home. They'll walk away with a great experience – and a birdhouse (for example) as a memento.
Cater To Kids
Own a brick-and-mortar store? Highlight merchandise for Father's Day by bringing it front and center. Arrange your items so that kids can see and reach what they might like to buy Dad. Like the placement of kids' cereal in a supermarket, bringing things to eye level can go a long way to attract attention. Even if they're not spending their own money, they can certainly carry purchasing power in influencing the other parent.
Make It Easy
Buying gifts is never easy, so help your customers out by creating a gift guide. You can offer suggestions by price, interest, or audience (child, spouse, parent). With email and social media, you can get the word out that you have the perfect gift for Dad. You can also highlight special gifts you think maybe hot-ticket items. If you can, take the extra step by offering free gift-wrapping (or shipping, if you run an online store) as an extra incentive as the holiday gets closer.
Create A Buzz
If you don't think you're in the business of offering specific Father's Day specials, you can still acknowledge the occasion. Ask fans on Facebook or followers on Twitter to share photos of special moments with Dad, the funniest pictures of Dad, etc. It'll be a great way to engage your customers and foster a sense of community.
Regardless of your type of business, there's a way to incorporate Father's Day into your marketing plans and make your business shine.
Since 2005, Quikstone Capital has helped thousands of restaurant owners with easy, fast, and flexible working capital for all their business needs. Whether you need to purchase new equipment, hire additional staff, increase inventory or create a unique marketing campaign, Quikstone can help. We offer a no-cost or obligation consultation; contact us today to learn more.
