Today, you see these little black-and-white squares everywhere. On the tables of your favorite restaurant so you can view a contactless menu. On tickets, product packaging, and all marketing campaigns in print, TV, and the web. Use a QR code to take your customers to view special offers, play videos, or access coupons for your services.

QR codes are easy to create and convenient to use by merchants and their customers. QR codes are the ultimate multi-functional contactless tool.  

As a merchant, if you are not using QR codes, you are missing out on the benefits of this simple yet powerful technology.

What is a QR code?

A Quick Response QR code is a type of barcode you can scan using your smartphone's camera (no particular app needed). As they have become increasingly popular in recent years, more and more businesses are using them.

Here are 5 benefits of using a QR code for your business:

QR codes are easy to use. Create, customize, and launch a marketing campaign with a QR code in minutes. QR codes are easy to use since customers scan them with their smartphones without additional software or hardware. They allow users to connect with your business on a personal level, which builds brand loyalty.

Versatile. Use QR codes in various settings, from restaurants to retail to education and healthcare, for various purposes, such as directing customers to a website, a landing page, a social media page, or a video. Customize your QR code with your colors, logos, and graphics. Some merchants think static QR codes are boring, so you should do something to make them more interesting. Dynamic QR codes are a great way of doing this.

Cost-effective. QR codes are cost-effective to produce and print on various materials, such as marketing flyers, brochures, and business cards. Unlike content on printed materials, you can update Dynamic QR codes quickly and easily even after they have been printed on different marketing materials or distributed online. With a Dynamic QR code, you can save hours of work for your marketing team and the expense of re-printing by simply editing your QR code. 

QR code scans are trackable. QR codes allow businesses to gather valuable data about customer behavior and use the information to optimize their marketing strategies. Companies can use the analytics to measure the effectiveness of their campaigns. Track how users interact with your QR code, including where they click and what content was viewed. QR codes are a cost-effective marketing tool that can significantly impact customer engagement and sales.

Contactless. QR codes have become increasingly popular as a contactless way to access information, make purchases, and more. Users can access information or complete transactions without touching anything other than their own devices. This makes QR codes an excellent option for situations where physical contact is undesirable or unsafe. In the current climate, QR codes are an ideal solution for businesses that want to reduce contact with customers. Use QR codes for contactless payments, menu ordering, and more.

QR codes are a great way to enhance your business's marketing efforts, increase customer engagement, and streamline your operations. With their ease of use, versatility, and cost-effectiveness, QR codes are a valuable tool for any business looking to stay ahead of the game.

Since 2005, Quikstone Capital Solutions has proven to be an honest, transparent, and trustworthy partner specializing in small business funding. Quikstone has an A+ rating with the Better Business Bureau, and over 80% of our clients return to Quikstone after their first merchant cash advance. Contact us today to learn more.