Owning and operating a salon gives you the power to help people look and feel their best on a daily basis. If you are lucky you can be very successful with a steady clientele. If your business is experiencing an unfortunate decline, you may have lagging sales, high staff turnover or low profitability. It is important to seek out strategies which help you increase salon revenue and attract new customers. To achieve this goal, here are 5 best practices to help your business soar.
1. Excel in Hair Coloring Application
We all know that hair color carries extreme weight. It has the ability to turn even the sleeking style into something with a bit more “va-va-voom.” It is essential that you make sure that your stylists are well versed in the latest coloring trends such as gray and purple highlights and tint. WebMD states that nine out of ten women say that there is a link between their hair and their self-esteem. Capitalize on this statistic to brighten up your client’s day as well as your salon’s profits.
2. Take your Product Offering up a Notch
What types of products and services do you currently offer? Do your customers consider your salon to be “one-stop shopping”? Most people want to visit a place where they can get their hair done, nails done ,toes done and maybe even a facial. So, making sure that you can take care of all of their needs is very important. It will encourage your customers to spend money on all of these services with you instead of seeking out your industry competitors.
3. Raffle Away a Day of Beauty
Most people love to be a part of a competition. Designate a special day or weekend where everyone who purchases an upgrade to their service will be entered into a special raffle. In addition to sparking additional revenue, this also acts as great advertising and word and mouth. Give your clientele something to be excited about and set your salon apart from other salons in your community. You can raffle off a simple complimentary hair appointment or pair it with an additional service. Either way, it is sure to be loved by everyone! For entrance into the raffle, make sure that you obtain an email address which can be used for future marketing efforts.
4. Consider Renovating - Salon Suites
One idea which is taking the salon industry by storm is the idea of salon suites. These mini suites provide stylists with the flexibility to work at any time they wish since they each have their own separate customer entrance. This layout also gives customers privacy during their appointments because it does not require everyone to be in the same room. It aids in keeping staff turnover lower than the traditional layout because each stylist has their own space. You would be able to obtain rent from each of the stylist occupying one of your suites.
5. Boost your Inventory Selection
The best time to persuade a customer to purchase products from your salon is while they are paying for their service. You want your stylists to be able to offer informative suggestions about which products will work best from your inventory. This also allows you to charge premium pricing since you are providing the convenience of immediate product purchase. Customers will appreciate not having to travel to another store or waiting for their items to be shipped from an online retailer.
To aid you in boosting your salon’s revenue, you can obtain a merchant cash advance from Quikstone Capital Solutions. This will provide you with fast funding sometimes in as little as 48 hours to implement your new strategies. The process is simple and unlike a traditional bank loan does not require tons of paperwork. Quikstone Capital Solutions is here to help you achieve your business dreams.
