As the owner of a liquor store, it can be tough to come up with ideas to promote your business as there are several restrictions involving the liquor industry. However, there are many different things you can do within the confines of your establishment that can attract new customers. Some small acts of customer appreciation can go a long way. Offering a fun experience along with something for free can leave a lasting impression on all of your patrons.
Weekend Cocktail Samples
Offering your customers a small sample of specific liquor that you are promoting heavily can be a great way to increase sales of that item. Creating different cocktails that fit a variety of tastes will open the customer’s eyes to new ideas and possible party solutions. It is imperative that you keep the portions small so that no one is becoming impaired. Weekends tend to be the busiest time for liquor stores, so offering these types of promotions on Friday nights and Saturday will give you the best chance of actually selling that product.
Wine Pairings / Food
Not everyone is a wine connoisseur. Offering examples of wine and food pairings and allowing for taste tests can be a great way to draw in a more mature audience and possibly a whole new customer demographic. During these promotions you may find a large interest in these products and it could influence you to make a greater investment in fine wines. Be sure to offer a variety of pairings during each promotional event so that you have a little something for every taste. To make this promotion work best for you, whoever is serving should be very knowledgeable about the pairings so they can educate the customers on why these pairing work so well. This will also ensure you are offering credible advice to even the savviest wine drinker.
Adult Beverage Accoutrements
There are many different and inexpensive items that you can give away that will endear you to your customer base. For the beer drinker, you can give away koozies with name, address, phone number and hours on it. For the wine drinker, you can offer company branded wine glasses and cork screws. For those that prefer a stiffer beverage, whiskey glasses and liquor pour spouts. Cocktail shakers along with drink recipes can also be a great item for a giveaway. You will want to make sure that all of your promotional items contain your company logo so that the reach of the promotion will go beyond the customer.
T-Shirts
Everyone loves a free T-shirt. Offering them to customers that spend a certain amount of money at your store will not only promote your business, it will encourage current customers to spend more money. Having different designs your patrons can choose from and having limited time patterns will encourage repeat customers. T-shirts are a time tested promotional gem and since it is something that is worn, it offers advertising for years to come. Make sure the shirts you are giving away are high quality so they last.
Mixology Sessions
Teaching your customers different drink recipes and how to create them can be a great way to inspire an interactive experience for your patrons. Not only will they learn something, they will have fun and possibly meet new friends. These sessions could be longer classes that are scheduled, or, they can be a quick gathering that someone can attend while browsing your shelves. This will allow your customers to try different items and could expand their tastes, which in turn will create more business.
Funding your Promotions
Quikstone Capital Solutions provides cash for businesses by leveraging an asset that you already have - your monthly Visa and MasterCard sales. A merchant cash advance from Quikstone Capital Solutions is abusiness loan alternative that can help your business thrive and prosper.
Learn about 4 smart investments your liquor store can make to increase revenue and stay competitive.
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