5 Great Promotional Ideas For Your Restaurant

Posted by Karen Erdelac on May 30, 2018

5 Great Promotional Ideas For Your RestaurantActively promoting your restaurant is the only way to grow.  Designing creative promotions to draw in new customers and keep your regulars in your establishment longer will help to increase revenue and drive customer loyalty.

Updated Signage

Signs are important.  Not only to draw in customers from the outside, but to promote specials, events and new menu items within your restaurant.  Posting up daily lunch and dinner specials will help you to move inventory and bring attention to your latest creations.  A large, well-lit sign outside of your restaurant can be a beacon for prospective customers.

Social Media Contests

Fun contests that provide value to your customers are a great way to extend your online reach and draw in new customers.  Persuading customers to like your company pages by offering entry into a contest is a great way to build your following and create ambassadors for your brand.

Fun Videos

5 Great Promotional Ideas For Your RestaurantVideos are the most popular type of online content and give customers a glimpse into the personality of your company.  A funny video that features yourself and staff members will allow customers to put a face with the name, even prior to visiting your restaurant.  Being likeable has a tremendous impact on customer loyalty and videos give you the chance to communicate your fun side.

Host Events

Hosting an event at your restaurant with live entertainment is a great way to bring in new customers and draw attention to your business.  There are many different events you can hold including holiday celebrations, trivia nights, musical acts and even dinner and dancing date nights.  These events create memories, which in turn will create loyal customers.

Align With Local Businesses

Aligning with local businesses to cater lunch meetings and host company events can bring in continuous revenue and improve your reputation within your local community.  Creating flyers that advertise business specials and using email marketing to target local businesses can help you bring in substantial income on a regular basis.

Getting creative with your restaurant promotions will help you stand out from the competition and develop a personality for your brand. 

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Topics: Restaurant