With so much fluctuation in the job market these days, small businesses may be poised to hire a lot of temporary and permanent help prior to the holiday season. Finding quality employees can be difficult, and with the pandemic still impacting our way of life, it is harder than ever to bring in new faces. Here we take a look at five ways to ensure you get the help you need this holiday season.

Company Website

While this may seem obvious, many companies neglect to post jobs on their website. Not only should you post your job opportunities, it is a good idea to have a dedicated careers page that contains an online application. This is especially important when hiring temporary help for the holidays, as it can speed up the application and vetting process.

Employee Referrals

Offering incentives to your employees to spread the word about your job openings is a great way to build awareness. Much like referrals for sales, employee referrals can be extremely valuable as there is a certain level of familiarity with the applicants. Providing incentives that are based on their referrals length of employment and performance is a great way to ensure you’re hiring the right people.

Facebook Advertising

Facebook has become a hotbed for small business hiring and putting in a little bit of advertising dollars to sponsor your job posts can be quite effective. Be sure to target the right audience and geo fence your targeting within reasonable driving distance to your establishment. These ads should contain key job features and requirements and be linked to an online application.

Organic Social Posts

While organic reach has dwindled on social media platforms over the last few years, they can still be an effective way to recruit employees. The key is to get participation from your current staff. The more they share your postings, the greater the reach. Additionally, postings from current employees speak to your culture and show that people enjoy working for you.

Job Posting Websites

If you are in need of a large contingent of new employees, it may be a good idea to post your job listings on websites like Indeed and Glassdoor. These sites can be a bit pricey depending on the package you choose, so they are best used when you need a lot of people, fast. Make sure your descriptions are accurate and you provide several ways for applicants to contact you.

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