Finding ways to increase revenue for your liquor store can be a challenge but it is a necessary endeavor.  With more and more chain stores popping up the competition is fierce.  Pricing is likely one of the advantages the larger stores have over privately owned establishments but there are other ways you can draw in new customers and keep your current base loyal.

Customer Rewards

Offering a rewards program based on frequent purchases is another great way to establish a loyal customer base.  Make sure the program you offer is attainable and easy to understand.  There are different ways to approach the tracking of your rewards program.  Depending on the demographics of your potential customers there are different ways to track your rewards program.  If you have a more youthful audience, using a phone application may work best.  For businesses that cater to a more mature customer group, using a rewards card may be more appealing.  Knowing your ideal customer is necessary in order to incorporate a rewards program that fits your business model.  Make sure the incentive you offer lines up with the amount of money spent or time required in order to obtain the bonus offer.  Continue to promote customer loyalty by offering more substantial rewards to people that show continued support of your business

Mixology Classes

Mixology classes have become one of the biggest trends in the liquor store industry.  This can come in the form of organized events where people sign up to learn how to mix drinks, or simply having a host or hostess serving up samples of new or featured items.  This offers a new experience for patrons and drives customer engagement.  It also allows customers to try new products which, in turn, could increase your sales on those products.  Mixology also offers an opportunity for customers to get to know the owners of the store and become educated on different products.  Promoting these classes through different marketing channels such as social media and others is a great way to bring in new customers.

Samples

Offering your customers a small sample of specific liquor that you are promoting can be a great way to increase sales of that item.  Creating different cocktails that fit a variety of tastes will open the customer’s eyes to new ideas and possible party solutions.  It is imperative that you keep the portions small so that no one is becoming impaired.  Weekends tend to be the busiest time for liquor stores, so offering these types of promotions on Friday nights and Saturday will give you the best chance of actually selling that product.

Digital Marketing

With the evolution of the internet, it is important for any small business to employ an aggressive online marketing strategy to grow your business.  This is an aspect of marketing that has been largely ignored by the liquor store industry.  The reach that a business can have online can far exceed the reach of traditional billboards and print advertisements.  Having a strong online presence can get your company noticed by a much larger cross section of consumers than those companies that only incorporate traditional marketing methods.  There are many different strategies your company must utilize to maximize your digital marketing initiative.  Depending on your familiarity of the process, it may be a good idea to hire an outside firm to handle your online marketing needs

Community Service

There are an endless amount of worthy causes that could use donations of both time and money.  Recruiting your employees to participate by offering incentives also provides a great opportunity to bring your company together.

Funding Your Promotion

In many cases advertising and marketing can take a backseat in the budgets of small business owners.  A lack of capital can negatively affect your company’s ability to compete with larger stores in the large realm of liquor store promotions .  Quikstone Capital Solutions offers liquor store cash advance to help small business owners grow their business.