Digital marketing has become even more important for small businesses during this challenging time. While investing more on the digital side has been a trend for years now, that shift has accelerated due to the current world climate. Marketing automation platforms allow you to organize, schedule and implement marketing campaigns, while providing time saving tools and a variety of statistical insights. Here we highlight the top five marketing platforms for small business.

HubSpot

“HubSpot is a leading growth platform. Since 2006, we have been on a mission to make the world more inbound. Today, over 68,800 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better. HubSpot Marketing Hub has everything you need to run successful inbound marketing campaigns that make people interested in your business and happy to be your customer.”

SharpSpring

“SharpSpring tracks customers even before you know their name. We connect the dots and tell you where they’ve been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests.”

ActiveCampaign

“Our mission is to help growing businesses make meaningful connections and engage with their customers. That’s why we built ActiveCampaign—so that businesses like yours could have the tools they need to save time, connect with customers, and grow.”

Autopilot

“Capture new leads from your website, app or blog and then nurture them with personalized messages. Automate repetitive tasks like educating new subscribers, assigning leads, booking appointments and following up sales leads.”

Mailchimp

“Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Millions of businesses and individuals - from community organizations to Fortune 100 companies - trust Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.”

Marketing technology has become an essential investment for small businesses and an integral piece in developing a transparent and scalable business plan. Click below to download our free business plan template to help organize your company’s vision for the future.