January tends to be a slow time for many businesses as consumers recover from excessive spending over the holidays. Now's the time to implement effective marketing techniques. If marketing your business is one of your New Year's resolutions, the slower days after the holidays can be the perfect time to set up a winning marketing campaign to move your business forward. Here are some marketing tips to help grow your business this year.
1. Focus on Products and Services Everyone Needs
You can avoid the post-holiday slump by marketing the products your company sells that everyone needs to buy year-round. Many retail chains put linens and bedding on sale in January, while clothing stores focus on foundational garments and basics, in addition to outerwear and warm weather clothing. If your business doesn't sell essential items, you may want to diversify your inventory for this time period.
2. Define your USP
When focusing on essentials, part of the marketing goal is to get customers to switch from their current products and services to yours. In order to succeed at this, you need to define your unique selling proposition, or USP. In other words, what makes your product better than the competition? You must clearly show how your product is superior, whether it's a better price, higher quality, or better customer service. Be as specific as you can when creating your USP in order to convince the buying public to give you a try.
3. Mix Online and Print Marketing Techniques
Focusing just on online marketing (website, social media, SEO) or print marketing (direct mail, periodicals) will leave out a segment of your target audience that will not get to hear your message. No small business marketing campaign can do everything, but choosing several types of marketing that are affordable for you will give you the best results.
4. Collect Information from Every New Customer
Every new customer should be asked how they heard about your business, and that information should be recorded for later analysis. Marketing campaigns need to be constantly evaluated and adjusted to avoid wasting money on marketing pieces that don't give you the best possible results and return on investment.
5. Funding Marketing Campaigns with a Business Cash Advance
Business cash advances are the perfect vehicle for funding marketing efforts, which require putting out money up front to reap the benefits later. Marketing campaigns generate new customers that can increase sales and profits going forward, making it possible to repay the advance and keep the profits after that.
Quikstone Capital Solutions provides cash for businesses. A merchant cash advance from Quikstone Capital Solutions is a business loan alternative that can help your business thrive and prosper, whether you need cash to buy equipment, cash to renovate or expand, cash to purchase inventory, cash to advertise or cash for emergencies Quikstone Capital Solutions can help. Contact us for a consultation today or simply click below to apply now.
