The restaurant industry has suffered quite a bit during the course of the pandemic, but innovative and forward-thinking owners have adapted and strengthened their business model. Providing flexibility, a safe environment, and investing in new technology have become requirements for those looking to keep up with the times. As the changes have been implemented, the restaurant industry has put down the groundwork for a more secure and prosperous future. Here we discuss five reasons the restaurant industry will be stronger post-pandemic.
More Convenient Ordering
Restaurants have gone above and beyond to offer a variety of ways to place and pay for an order. Some have partnered with delivery apps such as UberEats and GrubHub, while others have created their own apps or simply started taking orders through their website. Being able to assemble an order, review it and pay for it without having to pick up the phone is a major selling point for customers and takes the burden away from your employees. It also makes for more accurate orders and a greater level of customization.
Expanded Delivery And Take-Out
Restaurants that previously did not offer delivery or take-out were forced to do so to keep the doors open over the past year. Those that did were able to expand their teams and capacity for fulfilling orders. Curbside pick-up, delivery, take-out, and even meal kit delivery have all been added to the repertoire of many restaurants. Convenience is the name of the game in the restaurant industry these days, and these services offer just that.
More Robust Menu Options
Restaurants have begun to experiment with their menus to try to reach a wider audience. These changes have included offering organic, gluten-free, locally sourced, and farm-to-table options as well as family-style meals and meal kits. Drink menus have even expanded, offering a wide variety of teas, coffee, juices, and non-alcoholic mixed drinks. In states where it was allowed, many restaurants even offered alcohol delivery. While that may not carry on past the pandemic, it is something that could be wildly popular if allowed.
Greater Community Support
One of the positives that has come from the pandemic is the overwhelming support communities have shown for their local businesses. The relationships and loyalty being built during these tough times will likely result in an expanded customer base and word-of-mouth advertising for years to come. This is also an excellent time to get more involved in events and projects and solidify your standing within your community.
Improved Customer Experience
Many of these changes, along with a focus on cleanliness, health, and safety, have contributed to creating a much better customer experience. Restaurants have focused their attention on making the dining experience as flexible, comfortable, and convenient as possible. This has drawn in customers who were not really restaurant people, to begin with. Focusing on the customer is always a positive step toward creating a stronger business.
We've worked with thousands of restaurant businesses just like yours. Over the years, we've funded investments that have saved restaurants from closing their doors and funded investments that have helped successful restaurants exceed their goals.
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